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Browsing by Subject "brand orientation"

Now showing items 1-6 of 6

Are brand-oriented and customer retention-driven SMEs more inclined to exploiting emarketing opportunities?

Osakwe, Christian Nedu (Academic Conferences and Publishing International (ACPI), 2015)
Building strong customer relationships through brand orientation in small service firms: An empirical investigation

Chovancová, Miloslava; Osakwe, Christian Nedu; Ogbonna, Benson U. (Institute of Economics (Zagreb), 2015)
Complementary impact of capabilities and brand orientation on SMBs performance

Ciunova-Shuleska, Anita; Osakwe, Christian Nedu; Palamidovska-Sterjadovska, Nikolina (Taylor and Francis Inc., 2016)
The impact of customer retention orientation and brand orientation on customer loyalty and financial performance in SMEs: Empirical evidence from a Balkan country

Ciunova-Shuleska, Anita; Palamidovska-Sterjadovska, Nikolina; Osakwe, Christian Nedu; Ajayi, Joseph Omotoso (Rainer Hampp Verlag, 2017)
Modelling the brand performance of SMEs in a fast-growing African economy: The complementary role of brand orientation and customer retention orientation

Osakwe, Christian Nedu; Ciunova-Shuleska, Anita; Ajayi, Joseph Omotoso; Chovancová, Miloslava (Academy Economic Studies, 2015)
The strategy of brand orientation and customer-centric performance outcomes in the contemporary African small-sized firm setting: preliminary findings

Osakwe, Christian Nedu (Mendelova univerzita v Brně, 2016)

Now showing items 1-6 of 6

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