Prohlížení dle předmětu "consumer purchase intention"

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The influence of social media on brand personality towards consumer purchase intention in the telecom industry: A conceptual study

Attor, Cleophas; Jibril, Abdul Bashiru; Chovancová, Miloslava; Korantwi-Barimah, Justice Solomon; Adzovie, Daniel Edem (Academic Conferences and Publishing International Limited, 2021)
Should I purchase or not'? A literature review of country-of-origin effect on the use of domestic brand

Jibril, Abdul Bashiru; Kwarteng, Michael Adu; Chovancová, Miloslava; Denanyoh, Richard; Owusu, Victor Kwarteng; Hoang, Hung Cuong (Tomas Bata Univ Zlin, 2019)

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