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Browsing by Subject "variance-based structural equation modelling (PLS-SEM)"

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Modelling the brand performance of SMEs in a fast-growing African economy: The complementary role of brand orientation and customer retention orientation

Osakwe, Christian Nedu; Ciunova-Shuleska, Anita; Ajayi, Joseph Omotoso; Chovancová, Miloslava (Academy Economic Studies, 2015)

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