Suggested conception of the strategic management process in greiner, plastove obaly (Plastic packaging), s.r.o. With a view to its competitive priorities

Abstract

The aim of this research activity's team is to provide lucid information on the origin and evolution of the Greiner, plastove obaly (Plastic Packagings), s.r.o. company; including both an analytic and a synthetic approach, realised with the purpose of forming suggestions for the conception of the strategic management processes in this enterprise. The observations presented herein are concerned with the problems and issues regarding the Competitive Ability and Competitive Advantage (i.e. Edge) of the enterprise concerned. Attention is concentrated in this contribution on the effort to create an appropriate competitive position through the creation of suitable strategies by the enterprise and the actual Strategic Management process, which is understood as those management activities which, through the intermediary of the enterprise's strategies, will ensure the long-term prosperity of this enterprise. The products of an enterprise are only competitive if the said enterprise has a certain advantage in relation to other competing producers. Greiner, thanks to its philosophy grounded in the satisfaction of its customers needs, is thus able today to offer the recipients of its services a mutual path leading to a successful future and prosperity. In the course of its evolution, it has chosen a strategy of "Differentiation", while at the same time endeavouring to reduce costs through the transition of part of its production portfolio to more strategically advantageous positions-and this holds true from the perspective of its suppliers, but especially its customers within the framework of the EU.