Kontaktujte nás | Jazyk: čeština English
Název: | The impact of a bank marketing and CRM on students' consumption of financal products and services |
Autor: | Baňařová, Michaela |
Typ dokumentu: | Článek ve sborníku (English) |
Zdrojový dok.: | Finance and the Performance of Firms in Science, Education and Practice 2011. 2011, p. 10-27 |
ISBN: | 978-80-7454-020-2 |
Abstrakt: | This case study dwells on the students' attitudes and their opinions on a bank marketing mix and it investigates the influence of a bank customer relationship management and bank marketing on students' consumer behaviour. These mentioned issues are compared in two countries, particularly in the Czech Republic and the United Kingdom. Information and data were obtained through the questionnaires distributed among students in both examined countries. |
Fyzické výtisky: | Jednotky v katalogu Knihovny UTB |
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