Online purchasing behaviour and its influencing factors in the Czech Republic

Pilík, Michal

dc.title	Online purchasing behaviour and its influencing factors in the Czech Republic	en
dc.contributor.author	Pilík, Michal
dc.relation.ispartof	Creating Global Competitive Economies: A 360-Degree Approach, Vols 1-4
dc.identifier.isbn	978-0-9821489-6-9
dc.date.issued	2011
dc.citation.spage	2020
dc.citation.epage	2030
dc.event.title	17th International-Business-Information-Management-Association Conference
dc.event.location	Milan
utb.event.state-en	Italy
utb.event.state-cs	Itálie
dc.event.sdate	2011-11-14
dc.event.edate	2011-11-15
dc.type	conferenceObject
dc.language.iso	en
dc.publisher	International Business Information Management Association (IBIMA)	en
dc.subject	Internet	en
dc.subject	Purchasing Behaviour	en
dc.subject	Online buying	en
dc.subject	New Marketing	en
dc.description.abstract	The paper deals with marketing evolution in the Czech Republic and the time of "new marketing" which is very popular in these days. It contains the e-Commerce theory and is aimed primarily at its usage in business-to-consumer markets. Online purchasing is increasing not only in the Czech Republic also in Europe and all over the world. The customers who think rationally use online shopping because of money saving, speed delivery and chance of products comparison. The e-trust, e-loyalty was chosen for description. This paper is written as a part of project Czech Science Foundation P403/11/P175: The factors influencing customer's on-line behaviour in e-commerce environment on B2C and B2B markets in the Czech Republic and it is focused especially on e-loyalty, e-satisfaction and e-trust. In connection to loyalty the question of discount portals is mentioned.	en
utb.faculty	Faculty of Management and Economics
dc.identifier.uri	http://hdl.handle.net/10563/1003353
utb.identifier.obdid	43866517
utb.identifier.scopus	2-s2.0-84905126489
utb.identifier.wok	000317550001088
utb.source	d-wok
dc.date.accessioned	2013-07-27T14:55:23Z
dc.date.available	2013-07-27T14:55:23Z
utb.contributor.internalauthor	Pilík, Michal
utb.fulltext.affiliation	Ing. Michal Pilík, Ph.D. Tomas Bata University in Zlín, Faculty of Management and Economics, Department of Management and Marketing, Zlín, Czech Republic, pilik@fame.utb.cz
utb.fulltext.dates	-
utb.fulltext.sponsorship	This paper is written as a part of project Czech Science Foundation P403/11/P175
utb.fulltext.faculty	Faculty of Management and Economics
utb.fulltext.ou	Department of Management and Marketing