Internet and its influence on consumer buying behaviour in the Czech Republic

Abstract

The book deals with the Internet and its impact on online shopping behaviour of customers in the Czech Republic. A large part of Czech population has already shopped online. Customers view it as a quick and convenient shopping where they can save money. But what are the other factors that influence their shopping behaviour? This book tries to find the answer to this question. Each customer is an individual therefore models of customer behaviour often can not be generalized, particularly not on the Internet which offers many shopping options and procedures how to select, try and buy a given product. Nevertheless, this book provides a few basic models, including a model that emerged from the research findings.