Kontaktujte nás | Jazyk: čeština English
dc.title | Návrh koncepce strategického řízení ve firmě Greiner, plastové obaly s.r.o. | cs |
dc.title | Suggested conception of the strategic management process in Greiner, plastové obaly (Plastic Packaging), s.r.o. with a view to its competitive priorities | en |
dc.contributor.author | Kubík, Josef | |
dc.contributor.author | Benda, Ivo | |
dc.relation.ispartof | Internationales Management in den Markten Mittel- und Osteuropas | |
dc.identifier.isbn | 3-87988-856-6 | |
dc.date.issued | 2004 | |
dc.citation.spage | 291 | |
dc.citation.epage | 300 | |
dc.event.location | Munich | |
utb.event.state-en | Germany | |
utb.event.state-cs | Německo | |
dc.type | bookPart | |
dc.language.iso | en | |
dc.publisher | Rainer Hampl Verlag Mnichov | |
dc.subject | This paper is based on direct research activities of the team charged with resolving the subsidiarity task of: The Role of Marketing in a Strategy for Achieving Competitive Ability and Competitive Advantage in Enterpreneurial Entities | en |
dc.description.abstract | Tento článek je založen na přímém výzkumu týmu, jehož úkolem je rozhodnutí napomoci úloze: Role marketingu ve strategii dosažení konkurenční schopnosti a konkurenční výhody u podnikatelských jednotek. | cs |
dc.description.abstract | This paper is based on direct research activities of the team charged with resolving the subsidiarity task of: The Role of Marketing in a Strategy for Achieving Competitive Ability and Competitive Advantage in Enterpreneurial Entities. | en |
utb.faculty | Faculty of Management and Economics | |
dc.identifier.uri | http://hdl.handle.net/10563/1006149 | |
utb.identifier.rivid | RIV/70883521:28120/04:63502127!RIV/2005/MSM/281205/N | |
utb.source | c-riv | |
dc.date.accessioned | 2016-04-28T10:37:51Z | |
dc.date.available | 2016-04-28T10:37:51Z | |
dc.description.sponsorship | Z(MSM 265300021) | |
utb.identifier.utb-sysno | 62741 | |
utb.contributor.internalauthor | Kubík, Josef | |
utb.contributor.internalauthor | Benda, Ivo | |
riv.obor | AH | |
utb.fulltext.affiliation | Ivo Benda, Josef Kubik | |
utb.fulltext.dates | - |