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dc.title | Mobile banking in the corporate segment of the Czech banking sector | en |
dc.contributor.author | Kameníková, Blanka | |
dc.relation.ispartof | Finance and Performance of Firms in Science, Education and Practice 2015 | |
dc.identifier.isbn | 978-80-7454-482-8 | |
dc.date.issued | 2015 | |
dc.citation.spage | 533 | |
dc.citation.epage | 544 | |
dc.event.title | 7th International Scientific Conference on Finance and Performance of Firms in Science, Education and Practice | |
dc.event.location | Zlín | |
utb.event.state-en | Czech Republic | |
utb.event.state-cs | Česká republika | |
dc.event.sdate | 2015-04-23 | |
dc.event.edate | 2015-04-24 | |
dc.type | conferenceObject | |
dc.language.iso | en | |
dc.publisher | Univerzita Tomáše Bati ve Zlíně (UTB) | |
dc.publisher | Tomas Bata University in Zlín | en |
dc.relation.uri | https://web.archive.org/web/20180722041033/http://www.ufu.utb.cz/konference/sbornik2015.pdf | |
dc.subject | Mobile Banking | en |
dc.subject | Security | en |
dc.subject | Corporate Segment | en |
dc.subject | Customer Satisfaction | en |
dc.subject | Cross-selling | en |
dc.description.abstract | The aim of this article is to evaluate the current importance of mobile banking in the Czech banking sector, namely in the corporate segment and the possible influence of mobile banking busage on the customer satisfaction and subsequently on the financial performance of a bank. After the general theoretical study of the issue, realised by review of current research papers available, the study tested the level of mobile banking usage and satisfaction with this service in the corporate segment. For this purpose, we distributed a survey among 251 of Czech companies. Research proved that the overall level of usage of mobile banking is 21 % among companies. Companies are overall satisfied with mobile banking, when they use it. The most important reason, why companies do not use mobile banking is overall satisfaction with services provided via general communication channels. The survey results are accompanied by a market study of the current mobile banking applications available in the Czech Republic, focusing on their functionalities, specific features and price conditions. | en |
utb.faculty | Faculty of Management and Economics | |
dc.identifier.uri | http://hdl.handle.net/10563/1006479 | |
utb.identifier.obdid | 43873589 | |
utb.identifier.wok | 000374107300042 | |
utb.source | d-wok | |
dc.date.accessioned | 2016-07-26T14:58:37Z | |
dc.date.available | 2016-07-26T14:58:37Z | |
utb.contributor.internalauthor | Kameníková, Blanka | |
utb.fulltext.affiliation | Blanka Kameníková Tomas Bata University in Zlín Faculty of Management and Economics Mostní 5139, 760 01 Zlín Email: kamenikova@fame.utb.cz | |
utb.fulltext.dates | - | |
utb.fulltext.faculty | Faculty of Management and Economics |