Publikace UTB
Repozitář publikační činnosti UTB

Strategy as action: From Porter to anti-Porter

Repozitář DSpace/Manakin

Zobrazit minimální záznam


dc.title Strategy as action: From Porter to anti-Porter en
dc.contributor.author Zelený, Milan
dc.relation.ispartof Decision Making Theories and Practices from Analysis to Strategy
dc.identifier.isbn 978-1-4666-1590-8
dc.identifier.isbn 978-1-4666-1589-2
dc.date.issued 2012
dc.citation.spage 1
dc.citation.epage 22
dc.type article
dc.type bookPart
dc.language.iso en
dc.publisher IGI Global
dc.identifier.doi 10.4018/978-1-4666-1589-2.ch0011
dc.relation.uri http://www.milanzeleny.com/cs-CZ/stranky/1/-/6/23/publikace
dc.description.abstract In the post-crisis era, new concepts are emerging, while some old and dysfunctional ones are being discarded. Strategy is about making series of decisions that drive corporate action under specific coupling with company's environment and context. Because decisions are actions, the strategy itself is action, not just a description of action. In the world of traditional strategy, descriptions (information) have replaced action (knowledge), and talk has replaced walk. We start from the premise that strategy is what company does, and what company does is its strategy. One cannot run a company just on descriptions and framed mission statements. The role of customers is crucial: the customer shapes strategy and triggers corporate action. Without respecting the customer, there is no viable strategy. This is why we label the action-based strategic thinking as "Anti-Porter": consumers do not want tradeoffs and thus truly effective strategy cannot be rooted in Porter's tradeoffs. en
utb.faculty Faculty of Management and Economics
dc.identifier.uri http://hdl.handle.net/10563/1006624
utb.identifier.wok 000363420400002
utb.source d-wok
dc.date.accessioned 2016-10-25T12:37:58Z
dc.date.available 2016-10-25T12:37:58Z
utb.contributor.internalauthor Zelený, Milan
utb.fulltext.affiliation Milan Zeleny Fordham University, GBA, New York, USA The Tomas Bata University, CAEV, Zlin, Czech Republic E-mail: mzeleny@fordham.edu E-mail: mzeleny@o2active.cz Website: www.bnet.fordham.edu/zeleny/ Website: www.milanzeleny.com
utb.fulltext.dates -
Find Full text

Soubory tohoto záznamu

Zobrazit minimální záznam