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Marketing in Czech firms: 1999-2003

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dc.title Marketing in Czech firms: 1999-2003 en
dc.contributor.author Kloudová, Jitka
dc.contributor.author Medway, Dominic
dc.contributor.author Byrom, John W.
dc.relation.ispartof Management Research News
dc.identifier.issn 0140-9174 Scopus Sources, Sherpa/RoMEO, JCR
dc.date.issued 2004
utb.relation.volume 27
utb.relation.issue 1-2
dc.citation.spage 43
dc.citation.epage 55
dc.type article
dc.language.iso en
dc.publisher Emerald
dc.identifier.doi 10.1108/01409170410784347
dc.subject Czech Republic en
dc.subject EU en
dc.subject Internet en
dc.subject Marketing en
dc.description.abstract Marketing is one of the key pillars of the successful management of an enterprise. For the transition economies of Central and Eastern Europe, this had previously been a neglected aspect. The aim of this paper is to assess the development of marketing practice in the firms of one of those economies, the Czech Republic, between 1999 and 2003. It analyses the implementation of the Internet as amarketing tool and how Czech enterprises approach marketing and marketing strategy. With the accession of the Czech Republic and other formerly communist countries to the European Union in 2004, the importance of marketing to such firms cannot be overstated, if the benefits of the enlarged marketplace are to be realised fully. © 2004, Emerald Group Publishing Limited en
utb.faculty Faculty of Management and Economics
dc.identifier.uri http://hdl.handle.net/10563/1006834
utb.identifier.obdid 43882338
utb.identifier.scopus 2-s2.0-84993009223
utb.source j-scopus
dc.date.accessioned 2017-02-28T15:11:31Z
dc.date.available 2017-02-28T15:11:31Z
utb.contributor.internalauthor Kloudová, Jitka
utb.fulltext.affiliation Jitka Kloudová, Dominic Medway and John Byrom Jitka Kloudová, Head of Department, Department of Economics, Faculty of Management and Economics, Tomas Bata University in Zlín, Czech Republic Dominic Medway, and John Byrom are respectively Senior Lecturer, and Postdoctoral Fellow, Manchester Metropolitan University Business School, Manchester, England
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