Publikace UTB
Repozitář publikační činnosti UTB

Students’ satisfaction as a competitive advantage in the financial products market: A comparative study

Repozitář DSpace/Manakin

Zobrazit minimální záznam


dc.title Students’ satisfaction as a competitive advantage in the financial products market: A comparative study en
dc.contributor.author Baňařová, Michaela
dc.relation.ispartof Journal of Competitiveness
dc.identifier.issn 1804-171X Scopus Sources, Sherpa/RoMEO, JCR
dc.identifier.issn 1804-1728 Scopus Sources, Sherpa/RoMEO, JCR
dc.date.issued 2014
utb.relation.volume 6
utb.relation.issue 1
dc.citation.spage 104
dc.citation.epage 123
dc.type article
dc.language.iso en
dc.publisher Tomas Bata University in Zlín
dc.publisher Univerzita Tomáše Bati ve Zlíně (UTB) cs
dc.identifier.doi 10.7441/joc.2014.01.07
dc.relation.uri https://www.cjournal.cz/index.php?hid=clanek&bid=archiv&cid=166&cp=
dc.subject students en
dc.subject financial products/services en
dc.subject consumers´ satisfaction en
dc.subject competitive advantage en
dc.subject bank marketing en
dc.subject bank distribution channels en
dc.description.abstract The main task of today’s banks, in both investigated countries, should be to prefer students’ satisfaction and strive to offer them what they want. Nowadays, banks own many tools for satisfying their customers, however, there are still a number of areas where financial organizations could focus their attention to improve their relationships with students. The next related issue within the context of students in the banking environment is to gain an insight into student preferences on choosing a bank or purchasing bank products and services and find out which country provides more advantageous banking products and services and under what conditions, which type of marketing communication they prefer, and whether current bank marketing stimulates them to purchase. In this comparative study, a survey questionnaire was developed which incorporated the main findings of current literature on this issue. The results of self-administrated on-line questionnaires from Czech and UK higher education students will be presented in this article, involving one university from each country. The findings highlight that, while the conditions of provided student bank accounts are very similar and this type of bank account is very popular in both countries, the quantitative research found big differences in satisfaction with personal contact in banks and students’ preferences. It was also confirmed that students in both countries resist special offers and marketing efforts of banks and in the area of their finances they rather trust in banking institutions with long-tested quality and reliability of services. The research also detected that satisfaction with price is significantly affected by paying bank charges among Czech students and further gaps in the range of banking products and the use of distribution channels are identified. A series of Fisher´s tests, Pearson´s tests, and Two-sample proportion tests were conducted to reveal these significant differences in student satisfaction and opportunities for gaining a greater competitive advantage. en
utb.faculty Faculty of Management and Economics
dc.identifier.uri http://hdl.handle.net/10563/1007068
utb.identifier.rivid RIV/70883521:28120/14:43872536!RIV15-MSM-28120___
utb.identifier.obdid 43872919
utb.identifier.wok 000435293800007
utb.source j-orig
dc.date.accessioned 2017-07-25T08:54:53Z
dc.date.available 2017-07-25T08:54:53Z
dc.description.sponsorship Internal Grant Agency of FaME TBU [IGA/64/FaME/11/D]
dc.rights Attribution 4.0 International
dc.rights.uri https://creativecommons.org/licenses/by/4.0/
dc.rights.access openAccess
utb.contributor.internalauthor Baňařová, Michaela
utb.fulltext.affiliation Ing. Michaela Baňařová, BA(Hons) Tomas Bata University in Zlín, Faculty of Management and Economics Mostní 5139, 76001 Zlín, Czech Republic Email: banarova@fame.utb.cz
utb.fulltext.dates -
utb.fulltext.sponsorship Author is thankful to the Internal Grant Agency of FaME TBU No. IGA/64/FaME/11/D for financial support to carry out this research.
utb.wos.affiliation [Banarova, Michaela] Tomas Bata Univ Zlin, Fac Management & Econ, Mostni 5139, Zlin 76001, Czech Republic
Find Full text

Soubory tohoto záznamu

Zobrazit minimální záznam

Attribution 4.0 International Kromě případů, kde je uvedeno jinak, licence tohoto záznamu je Attribution 4.0 International