Kontaktujte nás | Jazyk: čeština English
dc.title | Product information and its impact on consumer brand perception | en |
dc.contributor.author | Weberová, Dagmar | |
dc.contributor.author | Štarchoň, Peter | |
dc.contributor.author | Ližbetinová, Lenka | |
dc.relation.ispartof | Vision 2020: Innovation Management, Development Sustainability, and Competitive Economic Growth - Proceedings of the 28th International Business Information Management Association Conference, IBIMA 2016 | |
dc.identifier.isbn | 978-0-9860419-8-3 | |
dc.date.issued | 2016 | |
dc.citation.spage | 1964 | |
dc.citation.epage | 1974 | |
dc.event.title | 28th International Business Information Management Association Conference - Vision 2020: Innovation Management, Development Sustainability, and Competitive Economic Growth | |
dc.event.location | Seville | |
utb.event.state-en | Spain | |
utb.event.state-cs | Španělsko | |
dc.event.sdate | 2016-11-09 | |
dc.event.edate | 2016-11-10 | |
dc.type | conferenceObject | |
dc.language.iso | en | |
dc.publisher | International Business Information Management Association (IBIMA) | |
dc.relation.uri | http://ibima.org/accepted-paper/product-information-and-its-impact-on-consumer-brand-perception/ | |
dc.subject | Attitudes | en |
dc.subject | Brand information | en |
dc.subject | Brand orientation | en |
dc.subject | Branded product | en |
dc.subject | Consumer preferences | en |
dc.description.abstract | The aim of this paper is to present and discuss research results dealing with the importance of the information about the product in the pre-purchase search of consumers in the Czech Republic. The evaluation is based on data obtained from primary research focused on preferences of consumers to brands. In the Czech Republic, research was conducted through a questionnaire survey and structured interviews in the last quarter of 2014. This paper introduces partial results with respect to the selected socio-demographic criteria of the Czech respondents, such as gender, education, age, size of municipality and the net monthly income. Finally, these outcomes are compared with the results of a similar research conducted in the Slovak Republic in 2013. | en |
utb.faculty | Faculty of Multimedia Communications | |
dc.identifier.uri | http://hdl.handle.net/10563/1007130 | |
utb.identifier.obdid | 43875938 | |
utb.identifier.scopus | 2-s2.0-85013881698 | |
utb.identifier.wok | 000392785700196 | |
utb.source | d-scopus | |
dc.date.accessioned | 2017-08-01T08:27:15Z | |
dc.date.available | 2017-08-01T08:27:15Z | |
utb.contributor.internalauthor | Weberová, Dagmar | |
utb.fulltext.affiliation | Dagmar Weberová The Faculty of Multimedia Communications, Tomas Bata University in Zlín, Department of Marketing Communications, Zlín, Czech Republic, e-mail: weberova@fmk.utb.cz Peter Štarchoň The Faculty of Management, Comenius University in Bratislava, Department of Marketing, Bratislava, Slovak Republic, e-mail: peter.starchon@fm.uniba.sk Lenka Ližbetinová the Institute of Technology and Business in České Budějovice, Faculty of Corporate Strategy, Department of Tourism and Marketing, České Budějovice, Czech Republic, E-mail: lizbetinova@mail.vstecb.cz | |
utb.fulltext.dates | - | |
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