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The importance and influence of country-of-origin on consumer brand perception
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| dc.title | The importance and influence of country-of-origin on consumer brand perception | en |
| dc.contributor.author | Ližbetinová, Lenka | |
| dc.contributor.author | Weberová, Dagmar | |
| dc.contributor.author | Štarchoň, Peter | |
| dc.relation.ispartof | Vision 2020: Innovation Management, Development Sustainability, and Competitive Economic Growth - Proceedings of the 28th International Business Information Management Association Conference, IBIMA 2016 | |
| dc.identifier.isbn | 978-0-9860419-8-3 | |
| dc.date.issued | 2016 | |
| dc.citation.spage | 1710 | |
| dc.citation.epage | 1722 | |
| dc.event.title | 28th International Business Information Management Association Conference - Vision 2020: Innovation Management, Development Sustainability, and Competitive Economic Growth | |
| dc.event.location | Seville | |
| utb.event.state-en | Spain | |
| utb.event.state-cs | Španělsko | |
| dc.event.sdate | 2016-11-09 | |
| dc.event.edate | 2016-11-10 | |
| dc.type | conferenceObject | |
| dc.language.iso | en | |
| dc.publisher | International Business Information Management Association (IBIMA) | |
| dc.relation.uri | http://ibima.org/accepted-paper/the-importance-and-influence-of-country-of-origin-on-consumer-brand-perception/ | |
| dc.subject | Attitudes | en |
| dc.subject | Brand perception | en |
| dc.subject | Consumer preferences | en |
| dc.subject | Country-of-origin | en |
| dc.description.abstract | The aim of this article is to evaluate the importance, influence and attitude to the country-of-origin of brands in relation to consumer preferences in the Czech Republic. The evaluation is based on data gained from primary research focused on the behavior and preferences of consumers to brands. Moreover, these results are compared with the outcomes of the same oriented research carried out in the Slovak Republic. In the Czech Republic, research was conducted through a questionnaire survey and structured interviews during October and November of 2014. This article provides a partial view with respect to specific structures of the Czech consumers. | en |
| utb.faculty | Faculty of Multimedia Communications | |
| dc.identifier.uri | http://hdl.handle.net/10563/1007131 | |
| utb.identifier.obdid | 43875937 | |
| utb.identifier.scopus | 2-s2.0-85013868623 | |
| utb.identifier.wok | 000392785700172 | |
| utb.source | d-scopus | |
| dc.date.accessioned | 2017-08-01T08:27:15Z | |
| dc.date.available | 2017-08-01T08:27:15Z | |
| utb.contributor.internalauthor | Weberová, Dagmar | |
| utb.fulltext.affiliation | Lenka Ližbetinová the Institute of Technology and Business in České Budějovice, Faculty of Corporate Strategy, Department of Tourism and Marketing, České Budějovice, Czech Republic, e-mail: lizbetinova@mail.vstecb.cz Dagmar Weberová the Faculty of Multimedia Communications, Tomas Bata University in Zlín, Department of Marketing Communications, Zlín, Czech Republic, e-mail: weberova@fmk.utb.cz Peter Štarchoň the Faculty of Management, Comenius University in Bratislava, Department of Marketing, Bratislava, Slovak Republic, e-mail: peter.starchon@fm.uniba.sk | |
| utb.fulltext.dates | - | |
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