The relationship between website design and positive eWOM intention: Testing mediator and moderator effect

Phan, Quyen Phu Thi; Pilík, Michal

dc.title	The relationship between website design and positive eWOM intention: Testing mediator and moderator effect	en
dc.contributor.author	Phan, Quyen Phu Thi
dc.contributor.author	Pilík, Michal
dc.relation.ispartof	Journal of Business Economics and Management
dc.identifier.issn	1611-1699 Scopus Sources, Sherpa/RoMEO, JCR
dc.date.issued	2018
utb.relation.volume	19
utb.relation.issue	2
dc.citation.spage	382
dc.citation.epage	398
dc.type	article
dc.language.iso	en
dc.publisher	Vilnius Gediminas Technical University
dc.identifier.doi	10.3846/jbem.18.5690
dc.subject	eWOM intention	en
dc.subject	website design	en
dc.subject	aesthetic appeal	en
dc.subject	usability	en
dc.subject	attitude toward website	en
dc.subject	online purchasing experience	en
dc.description.abstract	Electronic word of mouth (eWOM) has paid attention to the phenomenon of marketing strategy because of the power of online comments to behavioural consequences. The key challenge for scholars and practitioners is to explore why consumers would like to give positive reviews of products and service. However, little empirical research has been conducted on the effect of website design on eWOM intention. The objective of this paper is to investigate the impact of website design (aesthetic and usability) on eWOM intention, which is based on the adoption of the stimulus - organism - response model. To test the hypotheses, the study uses the Partial Least Squares (PLS) to test a total of 290 respondents collected from Taiwanese customers via an online survey. The outcomes show the impact of the website's design on the attitude toward it, which would lead to positive eWOM. The study also provides empirical evidence on the moderating role of online purchasing experience and the mediating effect of attitude toward a website on eWOM intention. Finally, the discussions also show implications and managerial insight for both scholars and marketers.	en
utb.faculty	Faculty of Management and Economics
dc.identifier.uri	http://hdl.handle.net/10563/1008360
utb.identifier.obdid	43879349
utb.identifier.scopus	2-s2.0-85063979576
utb.identifier.wok	000449475800009
utb.source	j-wok
dc.date.accessioned	2019-01-03T12:31:48Z
dc.date.available	2019-01-03T12:31:48Z
dc.description.sponsorship	Internal Grant Agency of Faculty of Management and Economics, Tomas Bata University in Zlin, grant TBU [IGA/FaME/2018/015]
dc.rights	Attribution 3.0 International
dc.rights.uri	https://creativecommons.org/licenses/by/3.0/
dc.rights.access	openAccess
utb.contributor.internalauthor	Phan, Quyen Phu Thi
utb.contributor.internalauthor	Pilík, Michal
utb.fulltext.affiliation	Quyen Phu Thi PHAN 1 https://orcid.org/0000-0002-4048-1369/, Michal PILÍK 2* https://orcid.org/0000-0002-7032-3812/ 1, 2 Faculty of Management and Economics, Tomas Bata University in Zlín, nám. T. G. Masaryka 5555, 76001 Zlín, Czech Republic * Corresponding author. E-mail: pilik@fame.utb.cz
utb.fulltext.dates	Received 07 November 2017; accepted 19 April 20
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utb.fulltext.sponsorship	The research for this paper was financially supported by the Internal Grant Agency of Faculty of Management and Economics, Tomas Bata University in Zlín, grant TBU No. IGA/FaME/2018/015.
utb.wos.affiliation	[Quyen Phu Thi Phan; Pilik, Michal] Tomas Bata Univ Zlin, Fac Management & Econ, Nam TG Masaryka 5555, Zlin 76001, Czech Republic
utb.scopus.affiliation	Faculty of Management and Economics, Tomas Bata University in Zlín, nám. T. G. Masaryka 5555, Zlín, 76001, Czech Republic
utb.fulltext.projects	IGA/FaME/2018/015
utb.fulltext.faculty	Faculty of Management and Economics
utb.fulltext.faculty	Faculty of Management and Economics