Humans in the focus for outstanding innovation

Abstract

Innovation is regarded as being a process of recognition of current or future market needs and its conversion into products or services. In addition, process innovation is defined for internal or external change and redesign of workflows and societal behaviours. The efficiency of innovation is a conglomerate of organizational and leadership aspects, macro- and microeconomic backgrounds, technology access and more. The idea generation, the deployment and the development process is dependent on the corporate culture, management style but mainly of the employees in general. The author has undertaken a market investigation to find out, which group of human resources in a company the main innovation impulses are generated from. The analysis discloses the fact, that a huge mass of unused potential can be awaked by a more active management, leadership and motivation of the existing sources! Potential for impulses for efficient innovation are many. Also the use of external knowledge and development resources offer the chance to reduce time to market and to get a higher degree of differentiation. Networking in a proactive and constructive result oriented way be a part or getting inspiration, ideas and solutions. The successful path leads over the proper management of human resources, including shaping a mix of persons of various characters, selection of leaders, enabling and integrating more staff towards an active role in the innovation process and generous sponsorship by the top management. Enabling for performing and encouraging for heading to autonomous activity will lead to a leverage of individual contributions and the combination in a team and network to a higher output in quality or dimension.