Kontaktujte nás | Jazyk: čeština English
dc.title | Social media: New channel of internal communication for employee engagement? | en |
dc.contributor.author | Nguyen, Luong Hoang Lien | |
dc.contributor.author | Gregar, Aleš | |
dc.relation.ispartof | 14th Annual International Bata Conference for Ph.D. Students and Young Researchers (DOKBAT) | |
dc.identifier.isbn | 978-80-7454-730-0 | |
dc.date.issued | 2018 | |
dc.citation.spage | 177 | |
dc.citation.epage | 187 | |
dc.event.title | 14th Annual International Bata Conference for Ph.D. Students and Young Researchers (DOKBAT) | |
dc.event.location | Zlín | |
utb.event.state-en | Czech Republic | |
utb.event.state-cs | Česká republika | |
dc.event.sdate | 2018-04-25 | |
dc.event.edate | 2018-04-25 | |
dc.type | conferenceObject | |
dc.language.iso | en | |
dc.publisher | Tomas Bata University in Zlín | |
dc.identifier.doi | 10.7441/dokbat.2018.16 | |
dc.relation.uri | http://dokbat.utb.cz/wp-content/uploads/DOKBAT2018.pdf | |
dc.subject | Employee engagement | en |
dc.subject | internal communication | en |
dc.subject | social media | en |
dc.subject | conceptual framework | en |
dc.description.abstract | This paper aims to fill the gap in the literature review of internal communication and employee engagement in the age of social media and then, proposes a conceptual model of using social media channel in internal communication for enhancing employee engagement. Qualitative methodology is adopted by reviewing and analysing research papers related to the following terms: "social media", "internal communication", and "employee engagement". The result of this study is the conceptual model based on three hypotheses, including social media usage on employee engagement directly and indirectly through mediating variable "perceived organizational support". This positive result intends to encourage managers and employers to allowing using social media among employees as an internal communication tool. However, regarding the reliability, it is essential to collect data and do empirical research based on this model. | en |
utb.faculty | Faculty of Management and Economics | |
dc.identifier.uri | http://hdl.handle.net/10563/1008785 | |
utb.identifier.rivid | RIV/70883521:28120/18:63519303!RIV19-MSM-28120___ | |
utb.identifier.obdid | 43878335 | |
utb.identifier.wok | 000466529800016 | |
utb.source | d-wok | |
dc.date.accessioned | 2019-08-13T10:17:20Z | |
dc.date.available | 2019-08-13T10:17:20Z | |
dc.description.sponsorship | Internal Grant Agency of Faculty of Management and Economics, Tomas Bata University in Zlin [No.IGA/FaME/2018/009] | |
utb.contributor.internalauthor | Nguyen, Luong Hoang Lien | |
utb.contributor.internalauthor | Gregar, Aleš | |
utb.fulltext.affiliation | Lien. H.L. Nguyen, Aleš Gregar Tomas Bata University in Zlin Faculty of Management and Economics Nám. T. G. Masaryka 5555, 760 01 Zlín +420 778 821 828 Email: lnguyen@utb.cz ORCID: 0000-0002-7527-6453 | |
utb.fulltext.dates | - | |
utb.fulltext.sponsorship | The research for this paper was financially supported by the Internal Grant Agency of Faculty of Management and Economics, Tomas Bata University in Zlín, grant No.IGA/FaME/2018/009 | |
utb.wos.affiliation | [Nguyen, Lien. H. L.] Tomas Bata Univ Zlin, Fac Management & Econ, Nam TG Masaryka 5555, Zlin 76001, Czech Republic | |
utb.fulltext.projects | IGA/FaME/2018/009 | |
utb.fulltext.faculty | Faculty of Management and Economics | |
utb.fulltext.faculty | Faculty of Management and Economics |