Kontaktujte nás | Jazyk: čeština English
dc.title | Game dynamics and the war between social platforms | en |
dc.contributor.author | Haziri, Fortesa | |
dc.contributor.author | Pagria, Ina | |
dc.contributor.author | Chovancová, Miloslava | |
dc.relation.ispartof | Economic and Social Development (ESD): 39th International Scientific Conference on Economic and Social Development - Sustainability From an Economic and Social Perspective | |
dc.identifier.issn | 1849-6903 Scopus Sources, Sherpa/RoMEO, JCR | |
dc.date.issued | 2019 | |
dc.citation.spage | 174 | |
dc.citation.epage | 182 | |
dc.event.title | 39th International Scientific Conference on Economic and Social Development - Sustainability from an Economic and Social Perspective | |
dc.event.location | Lisbon | |
utb.event.state-en | Portugal | |
utb.event.state-cs | Portugalsko | |
dc.event.sdate | 2019-04-29 | |
dc.event.edate | 2019-04-30 | |
dc.type | conferenceObject | |
dc.language.iso | en | |
dc.publisher | Varazdin Development & Entrepreneurship Agency | |
dc.relation.uri | https://search.proquest.com/docview/2230263492?accountid=15518 | |
dc.subject | game dynamics | en |
dc.subject | en | |
dc.subject | en | |
dc.subject | online buying behaviour | en |
dc.subject | social media | en |
dc.subject | user behaviour | en |
dc.description.abstract | Due to the globalization which generated a towering competitive environment, businesses are seeking for a creative and effective strategy to succeed. Gamification is advertised as an engaging and motivating technique for end-users, customers, patients and learners. Also, social platforms and the role of maintaining lively the company image and brand are increasing its importance. Due to limited research regarding the gamification impact on consumer behaviour, this study aims to investigate and identify the the differences between customers who purchase via Facebook and Instagram when factors, such as game dynamics, are considered. For the research purpose, the independent sample t-test has been performed by using SPSS version 23 and the eta-squared and Cohen's d coefficient has been calculated manually. The results reveal that consumers who purchase via Facebook and Instagram differ regarding the feeling of belonging, advancement and expressiveness induced while purchasing. This research provides insights on the differences regarding social platforms' usage if game dynamics are considered and it enriches the current literature regarding gamification, social platforms' usage and online consumer behaviour. However, further investigation is needed to generalize the results. | en |
utb.faculty | Faculty of Management and Economics | |
dc.identifier.uri | http://hdl.handle.net/10563/1008927 | |
utb.identifier.obdid | 43880013 | |
utb.identifier.wok | 000471848300019 | |
utb.source | d-wok | |
dc.date.accessioned | 2019-08-16T09:30:09Z | |
dc.date.available | 2019-08-16T09:30:09Z | |
dc.description.sponsorship | Internal Grant Agency of Tomas Bata University in Zlin [IGA/FaME/2018/2020] | |
utb.ou | Department of Management and Marketing | |
utb.contributor.internalauthor | Haziri, Fortesa | |
utb.contributor.internalauthor | Chovancová, Miloslava | |
utb.fulltext.affiliation | Fortesa Haziri, Ina Pagria, Miloslava Chovancova Tomas Bata University in Zlin, Faculty of Management and Economics, Department of Management and Marketing haziri@utb.cz Agricultural University of Tirana in Tiranë, Faculty of Economy and Agribusiness, Department of Economy and Rural Development Policies ipagria@ubt.edu.al Tomas Bata University in Zlin, Faculty of Management and Economics, Department of Management and Marketing chovancova@utb.cz | |
utb.fulltext.dates | - | |
utb.fulltext.sponsorship | The authors are thankful for the financial support provided by the Internal Grant Agency of Tomas Bata University in Zlin, no. IGA/FaME/2018/2020: Consumer behaviour changes and entrepreneurship for market development through digitization. | |
utb.wos.affiliation | [Haziri, Fortesa; Chovancova, Miloslava] Tomas Bata Univ Zlin, Fac Econ & Management, Dept Management & Mkt, Zlin, Czech Republic; [Pagria, Ina] Agr Univ Tirana Tirane, Fac Econ & Agribusiness, Dept Econ & Rural Dev Policies, Tirana, Albania | |
utb.fulltext.projects | IGA/FaME/2018/2020 | |
utb.fulltext.faculty | Faculty of Management and Economics | |
utb.fulltext.faculty | Faculty of Management and Economics | |
utb.fulltext.ou | Department of Management and Marketing | |
utb.fulltext.ou | Department of Management and Marketing |