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Název: | Does brand value influence attitudes towards careers in shared service companies? A study of students in the Czech Republic |
Autor: | Nabareseh, Stephen; Koval, Oksana; Klímek, Petr; Chromjaková, Felicita |
Typ dokumentu: | Článek ve sborníku (English) |
Zdrojový dok.: | Proceedings of the 3rd International Conference on Finance and Economics 2016. 2016, p. 368-381 |
ISBN: | 978-80-7454-599-3 |
Abstrakt: | Business service centers represent a growing market in the Czech Republic with the emergence of new companies annually. A number of Fortune 500 companies have already established their centers in the Czech Republic. With the need to attract high-quality candidates, centers compete with each other through various attraction and retention schemes. Companies attract potential employees in many ways including brand development and value. Out of 1283 respondents, a correspondence analysis is carried out to ascertain the suitability of the variables for analysis. The t-test is adopted to determine the acceptability or otherwise of hypothesis stated in the paper. The findings portray that students in the Czech Republic who are very familiar with a company will be willing to work in that company. The results further indicate that the unawareness of a company does not show the non-willingness to work in such a company. Brand value also plays a pivotal role in the attitudes of students in the Czech Republic towards careers in the shared service companies, hence the higher the value, the higher the willingness. |
Plný text: | https://digilib.k.utb.cz/handle/10563/43684 |
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