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The role of social media on tourists' behavior: An empirical analysis of millennials from the Czech Republic

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dc.title The role of social media on tourists' behavior: An empirical analysis of millennials from the Czech Republic en
dc.contributor.author Javed, Mohsin
dc.contributor.author Tučková, Zuzana
dc.contributor.author Jibril, Abdul Bashiru
dc.relation.ispartof Sustainability (Switzerland)
dc.identifier.issn 2071-1050 Scopus Sources, Sherpa/RoMEO, JCR
dc.date.issued 2020
utb.relation.volume 12
utb.relation.issue 18
dc.type article
dc.language.iso en
dc.publisher MDPI AG
dc.identifier.doi 10.3390/su12187735
dc.relation.uri https://www.mdpi.com/2071-1050/12/18/7735
dc.subject Web 2.0 en
dc.subject social media en
dc.subject tourist behavior en
dc.subject millennials en
dc.subject theory of planned behavior (TPB) en
dc.subject tourism industry en
dc.subject PLS-SEM en
dc.subject Czech Republic en
dc.description.abstract Due to the emergence of Web 2.0 and consequently the increased use of social media, this study aims to explore the role of social media in changing the behavior of tourists and the choice of a destination. Despite the massive popularity of social media, the studies with a comprehensive set of driving constructs along with indicators of social media regarding the changing behavior of tourists are lacking in the literature. Therefore, framed by the theory of planned behavior (TPB), the present study fulfills this research gap by developing a set of driving constructs and carrying out an empirical analysis by collecting data from millennials in the selected universities of the Czech Republic. Through the non-random sampling technique, precisely convenience sampling, 261 valid responses were received, and partial least squares-structural equation modeling (PLS-SEM) analysis was performed to achieve the objectives of this study. The results indicate that social media channels have a significant impact on behavioral intention and the actual behavior of tourists (significant direct and indirect effect). The constructs tourist information search and tourism promotion were partially supported toward predicting the behavior of tourists. Control-variables related to socio-economic characteristics such as gender and educational level also have a significant impact in determining the actual behavior of tourists. Hence, overall, the study concludes with the significant and considerable impact of social media on the behavior of tourists. The contributions of the study and future directions are discussed at the end of the paper. © 2020 by the authors. en
utb.faculty Faculty of Management and Economics
dc.identifier.uri http://hdl.handle.net/10563/1009929
utb.identifier.obdid 43881329
utb.identifier.scopus 2-s2.0-85091370477
utb.identifier.wok 000584320700001
utb.source j-scopus
dc.date.accessioned 2020-09-30T07:31:49Z
dc.date.available 2020-09-30T07:31:49Z
dc.description.sponsorship Internal Grant Agency of FaME, Tomas Bata University in Zlin [IGA/FaME/2020/005, FSR-S/2020/FaME/001]
dc.rights Attribution 4.0 International
dc.rights.uri https://creativecommons.org/licenses/by/4.0/
dc.rights.access openAccess
utb.ou Department of Business Administration
utb.ou Department of Management and Marketing
utb.contributor.internalauthor Javed, Mohsin
utb.contributor.internalauthor Tučková, Zuzana
utb.contributor.internalauthor Jibril, Abdul Bashiru
utb.fulltext.affiliation Mohsin Javed 1*, Zuzana Tučková 1, Abdul Bashiru Jibril 2 1 Department of Business Administration, Faculty of Management and Economics, Tomas Bata University in Zlin, Mostni 5139, 76001 Zlin, Czech Republic; tuckova@utb.cz 2 Department of Management and Marketing, Faculty of Management and Economics, Tomas Bata University in Zlin, Mostni 5139, 76001 Zlin, Czech Republic; jibril@utb.cz * Correspondence: javed@utb.cz or mohsin1fcc@yahoo.com; Tel.: +420-777-593-127
utb.fulltext.dates Received: 8 August 2020 Accepted: 16 September 2020 Published: 18 September 2020
utb.fulltext.sponsorship This work was supported by the Internal Grant Agency of FaME, Tomas Bata University in Zl?n, project No. IGA/FaME/2020/005; and project no. FSR-S/2020/FaME/001. We would like to thank David Tucek (Dean, Faculty of Management and Economics, Tomas Bata University in Zlin, Czech Republic), and Lubor Homolka (Vice-Dean for Ph.D. Study), all at Faculty of Management and Economics-TBU in Zlin for their consistency and persistence scholarly advice and support for this new epistle.
utb.wos.affiliation [Javed, Mohsin; Tuckova, Zuzana] Tomas Bata Univ Zlin, Fac Econ & Management, Dept Business Adm, Mostni 5139, Zlin 76001, Czech Republic; [Jibril, Abdul Bashiru] Tomas Bata Univ Zlin, Fac Econ & Management, Dept Management & Mkt, Mostni 5139, Zlin 76001, Czech Republic
utb.scopus.affiliation Department of Business Administration, Faculty of Management and Economics, Tomas Bata University in Zlin, Mostni 5139, Zlin, 76001, Czech Republic; Department of Management and Marketing, Faculty of Management and Economics, Tomas Bata University in Zlin, Mostni 5139, Zlin, 76001, Czech Republic
utb.fulltext.projects IGA/FaME/2020/005
utb.fulltext.projects FSR-S/2020/FaME/001
utb.fulltext.faculty Faculty of Management and Economics
utb.fulltext.faculty Faculty of Management and Economics
utb.fulltext.faculty Faculty of Management and Economics
utb.fulltext.ou Department of Business Administration
utb.fulltext.ou Department of Business Administration
utb.fulltext.ou Department of Management and Marketing
utb.identifier.jel -
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Attribution 4.0 International Kromě případů, kde je uvedeno jinak, licence tohoto záznamu je Attribution 4.0 International