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A literature review on the impact of social media platforms on small and medium enterprise (SMEs) development

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dc.title A literature review on the impact of social media platforms on small and medium enterprise (SMEs) development en
dc.contributor.author Amoah, John
dc.relation.ispartof Proceedings of the European Conference on Innovation and Entrepreneurship, ECIE
dc.identifier.issn 2049-1050 Scopus Sources, Sherpa/RoMEO, JCR
dc.identifier.isbn 978-1-912764-67-9
dc.date.issued 2020
utb.relation.volume 2020-September
dc.citation.spage 69
dc.citation.epage 74
dc.event.title 15th European Conference on Innovation and Entrepreneurship, ECIE 2020
dc.event.location Rome
utb.event.state-en Italy
utb.event.state-cs Itálie
dc.event.sdate 2020-09-17
dc.event.edate 2020-09-18
dc.type conferenceObject
dc.language.iso en
dc.publisher Academic Conferences and Publishing International Limited
dc.identifier.doi 10.34190/EIE.20.226
dc.relation.uri https://search.proquest.com/docview/2453908797/3691FF3043D44263PQ/1?accountid=15518
dc.subject platforms (networks) en
dc.subject SMEs en
dc.subject social media en
dc.description.abstract The paper accesses the impact of social media platforms (networks) on Small and Medium Enterprises (SMEs). The contribution of SMEs to the development of many developed and developing countries cannot be overemphasized in job creation and its significance to the contribution to their Gross Domestic Products (GDPs). Social media has taken dominance in the world and has subsequently introduced a new paradigm in the operations of businesses. The introduction of Smartphone has significantly informed the decisions by SMEs to deploy social media platforms (networks) for their operations. Despite growing interest in this area of research, knowledge gaps still exist, providing opportunities for further research to be conducted. A qualitative approach has been adopted in this research as a methodology, specifically, document analysis. The database of SCOPUS, WoS, and Google Scholar was the source of generating scientific papers via keywords search. The theoretical implication of this paper would add to the existing body of knowledge and contribute to filling the existing research gap in this research area. The results provided by this paper would help SME practitioners to obtain adequate information on the various social media platforms available for them to adopt, and how those platforms can contribute to their success. The study provides the basis for further research since it is purely a literature review. © 2020 Academic Conferences and Publishing International Limited. All rights reserved. en
utb.faculty Faculty of Management and Economics
dc.identifier.uri http://hdl.handle.net/10563/1010081
utb.identifier.obdid 43881540
utb.identifier.scopus 2-s2.0-85097523541
utb.source d-scopus
dc.date.accessioned 2020-12-22T08:40:36Z
dc.date.available 2020-12-22T08:40:36Z
dc.rights.access openAccess
utb.contributor.internalauthor Amoah, John
utb.fulltext.affiliation John Amoah Tomas Bata University, Zlin, Czech Republic amoah@utb.cz
utb.fulltext.dates -
utb.fulltext.sponsorship This work is supported by Tomas Bata University in Zlin through; IGA/FaME/2019/002. The role of the institutional environment in fostering entrepreneurship.
utb.scopus.affiliation Tomas Bata University, Zlin, Czech Republic
utb.fulltext.projects IGA/FaME/2019/002
utb.identifier.jel -
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