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dc.title | The theory of planned behavior toward organic food in Vietnam: The moderation of environmental concern | en |
dc.contributor.author | Hoang, Hung Cuong | |
dc.contributor.author | Hoang, Thi Que Huong | |
dc.contributor.author | Chovancová, Miloslava | |
dc.contributor.author | Jibril, Abdul Bashiru | |
dc.relation.ispartof | 15th Annual International Bata Conference for Ph.D. Students and Young Researchers (DOKBAT) | |
dc.identifier.isbn | 978-80-7454-980-9 | |
dc.date.issued | 2019 | |
dc.citation.spage | 350 | |
dc.citation.epage | 362 | |
dc.event.title | 15th Annual International Bata Conference for Ph.D. Students and Young Researchers (DOKBAT) | |
dc.event.location | Zlín | |
utb.event.state-en | Czech Republic | |
utb.event.state-cs | Česká republika | |
dc.event.sdate | 2019-11-07 | |
dc.event.edate | 2019-11-07 | |
dc.type | conferenceObject | |
dc.language.iso | en | |
dc.publisher | Tomas Bata Univ Zlin | |
dc.identifier.doi | 10.7441/dokbat.2019.035 | |
dc.relation.uri | https://digilib.k.utb.cz/handle/10563/45972 | |
dc.subject | environmental concern | en |
dc.subject | theory of planned behaviour | en |
dc.subject | organic food | en |
dc.subject | moderation | en |
dc.subject | purchase intention | en |
dc.description.abstract | With the increases in environmental concern, customers are more and more pay attention to purchase organic food. Despite purchase intention of customers toward organic food in many nations being commonly studied, there is a lack of research related to the moderation of environmental concern based on the Theory of Planned Behaviour (TPB). In this research, this study investigates the moderation of environmental concerns based on the theory of planned behaviour toward organic food in Vietnam. The methodology of mixed-methods of qualitative and quantitative is applied with a survey of 420 customers being conducted to collect data from three biggest cities in Vietnam: Ho Chi Minh, Da Nang and Ha Noi. The result shows that the customers have more environmental concern which increases their attitude to intention of purchasing organic food. This enriches the existing literature with the moderation of environmental concern to the relationship of attitude and purchase intention toward organic food in Vietnam based on the Theory of Planned Behaviour. | en |
utb.faculty | Faculty of Management and Economics | |
dc.identifier.uri | http://hdl.handle.net/10563/1010569 | |
utb.identifier.rivid | RIV/70883521:28120/19:63523704!RIV20-MSM-28120___ | |
utb.identifier.obdid | 43880651 | |
utb.identifier.wok | 000692876300034 | |
utb.source | C-wok | |
dc.date.accessioned | 2021-10-08T21:13:49Z | |
dc.date.available | 2021-10-08T21:13:49Z | |
utb.contributor.internalauthor | Hoang, Hung Cuong | |
utb.contributor.internalauthor | Chovancová, Miloslava | |
utb.contributor.internalauthor | Jibril, Abdul Bashiru | |
utb.fulltext.affiliation | Hung Cuong Hoang, Miloslava Chovancová, Hoang Thi Que Huong, Abdul Bashiru Jibril Contact information Hung Cuong Hoang Tomas Bata University in Zlín, Faculty of Management and Economics Mostní 5139, 76001, Zlín, Czech Republic E-mail: hoang@utb.cz ORCID: 0000-0003-0732-8319 Thi Que Huong Hoang University of Economics and Law, Faculty of International Economic Relations Quarter 3, Linh Xuan Ward, Thu Duc District, Ho Chi Minh City E-mail: huonghtq@uel.edu.vn ORCID: 0000-0002-0111-0004 doc. Ing. Miloslava Chovancová, CSc. Tomas Bata University in Zlín, Faculty of Management and Economics Mostní 5139, 76001, Zlín, Czech Republic E-mail: chovancova@utb.cz ORCID: 0000-0002-9244-9563 Abdul Bashiru Jibril Tomas Bata University in Zlín, Faculty of Management and Economics Mostní 5139, 76001, Zlín, Czech Republic E-mail: jibril@utb.cz ORCID: 0000-0003-4554-0150 | |
utb.fulltext.dates | - | |
utb.fulltext.sponsorship | - | |
utb.wos.affiliation | [Hung Cuong Hoang; Chovancova, Miloslava; Jibril, Abdul Bashiru] Tomas Bata Univ Zlin, Fac Management & Econ, Mostni 5139, Zlin 76001, Czech Republic; [Thi Que Huong Hoang] Univ Econ & Law, Fac Int Econ Relat, Quarter 3, Ho Chi Minh City, Vietnam | |
utb.fulltext.projects | - | |
utb.fulltext.faculty | Faculty of Management and Economics | |
utb.fulltext.ou | - |