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The role of tourist experience in the relationship between satisfaction and intention to re-visit: A case study of Hue city

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dc.title The role of tourist experience in the relationship between satisfaction and intention to re-visit: A case study of Hue city en
dc.contributor.author Hung, Vo Viet
dc.contributor.author Dey, Sandeep Kumar
dc.contributor.author Tučková, Zuzana
dc.relation.ispartof Proceedings of the International Conference on Tourism Research
dc.identifier.issn 2516-3612 Scopus Sources, Sherpa/RoMEO, JCR
dc.identifier.isbn 978-1-912764-93-8
dc.date.issued 2021
dc.citation.spage 640
dc.citation.epage 647
dc.event.title 4th International Conference on Tourism Research, ICTR 2021
dc.event.location Vila do Conde
utb.event.state-en Portugal
utb.event.state-cs Portugalsko
dc.event.sdate 2021-05-20
dc.event.edate 2021-05-21
dc.type conferenceObject
dc.language.iso en
dc.publisher Academic Conferences and Publishing International Limited
dc.identifier.doi 10.34190/IRT.21.101
dc.relation.uri https://www.proquest.com/docview/2555429852/3C39F51C34154256PQ/1?accountid=15518
dc.subject behavior intention en
dc.subject destination image en
dc.subject motivation en
dc.subject re-visit en
dc.subject satisfaction en
dc.subject tourist experience en
dc.description.abstract This paper aims to develop a behavioral intention theoretical model using destination image, tourist motivation, tourist satisfaction, tourist experience, and re-visit behavioral intention constructs. The research analyzes and measures the direct impact of destination image, tourist motivation, and tourist satisfaction to re-visit visitors and the role of tourist experience as a moderator variable. These relationships will be investigated for a sample of international tourists visiting Hue city in Vietnam. A total of 421 questionnaires were returned, and the data were analyzed using Structural Equation Modeling (SEM). A path analysis results indicated that destination image and tourist satisfaction get affected to re-visit tourist sites, and tourist experience has significantly affected behavioral intention to re-visit visitors. The implications and limitations of the study would be discussed and presented in conclusion. The outcomes of the study have a significant impact on destination managers. © the authors, 2021. All Rights Reserved. en
utb.faculty Faculty of Management and Economics
dc.identifier.uri http://hdl.handle.net/10563/1010625
utb.identifier.obdid 43882700
utb.identifier.scopus 2-s2.0-85117211350
utb.source d-scopus
dc.date.accessioned 2021-11-01T19:57:44Z
dc.date.available 2021-11-01T19:57:44Z
dc.description.sponsorship IGA/FaME/005/2020
utb.contributor.internalauthor Hung, Vo Viet
utb.contributor.internalauthor Dey, Sandeep Kumar
utb.contributor.internalauthor Tučková, Zuzana
utb.fulltext.affiliation Hung Vo Viet1,2, Sandeep Kumar Dey1 and Zuzana Tuckova1 1 Tomas Bata University in Zlin, Czech Republic 2 Hue College of Economics, Vietnam vvo@utb.cz dey@utb.cz tuckova@utb.cz
utb.fulltext.dates -
utb.fulltext.sponsorship The authors would like to thank the Internal Grant Agency of FaME for providing financial support to carry out this research. The funding was extended through UTB No. IGA/FaME/005/2020.
utb.scopus.affiliation Tomas Bata University in Zlin, Czech Republic; Hue College of Economics, Viet Nam
utb.fulltext.projects IGA/FaME/005/2020
utb.fulltext.faculty -
utb.fulltext.ou -
utb.identifier.jel -
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