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Online grocery shopping: the customers' perspective in the Czech Republic

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dc.title Online grocery shopping: the customers' perspective in the Czech Republic en
dc.contributor.author Bartók, Ottó
dc.contributor.author Kozák, Vratislav
dc.contributor.author Bauerová, Radka
dc.relation.ispartof Equilibrium. Quarterly Journal of Economics and Economic Policy
dc.identifier.issn 1689-765X Scopus Sources, Sherpa/RoMEO, JCR
dc.date.issued 2021
utb.relation.volume 16
utb.relation.issue 3
dc.citation.spage 679
dc.citation.epage 695
dc.type article
dc.language.iso en
dc.publisher Institute of Economic Research
dc.identifier.doi 10.24136/eq.2021.025
dc.relation.uri http://economic-research.pl/Journals/index.php/eq/article/view/1918/1810
dc.subject grocery en
dc.subject e-shop en
dc.subject customer en
dc.subject behaviour en
dc.subject online grocery shopping en
dc.description.abstract Research background:Online shopping is becoming popular among most customers thanks to quickness and easy shopping, and also due the COVID pandemic. Companies are aware of the great interest of customers and, as a consequence, e-commerce is expanding. There has been a significant increase in online grocery purchases due to economic growth in the past few years. Online shopping attracts a lot of research interest, individual authors and this is a widely dis-cussed topic. It should be borne in mind that online purchasing of food has its own peculiarities compared to the segment of electronics or fashion from the perspective of everyday needs. Purpose of the article: The aim of the study is to analyze specific consumer behaviour in online purchasing of groceries. This study takes into account the age and purchasing preferences of online grocery purchasers. Methods: The study was conducted using quantitative research. Data (n = 171) was obtained by using a questionnaire survey done in the Czech Republic. The questionnaire survey contained 17 questions. For the statistical evaluation, Chi-square test and Pearson's correlation test were used. For the statistical evaluation, Chi-square test and Pearson's correlation test were used. Findings & value added: The results of the study indicate that there is a relationship between the age of customers and online purchase in the grocery field. However, customers who use the e-shop for grocery purchase are still reluctant to buy perishable goods (meat, pastries) and prefer goods that are packed directly by the manufacturer. The study sheds light on understanding the customers’ purchasing behaviour and their preferences in terms of quality of service, payment terms, delivery conditions, and range of assortment. © Instytut Badań Gospodarczych. en
utb.faculty Faculty of Management and Economics
dc.identifier.uri http://hdl.handle.net/10563/1010630
utb.identifier.obdid 43882632
utb.identifier.scopus 2-s2.0-85117170044
utb.identifier.wok 000707650000009
utb.source j-scopus
dc.date.accessioned 2021-11-01T19:57:44Z
dc.date.available 2021-11-01T19:57:44Z
dc.rights Attribution 4.0 International
dc.rights.uri https://creativecommons.org/licenses/by/4.0/
dc.rights.access openAccess
utb.contributor.internalauthor Bartók, Ottó
utb.contributor.internalauthor Kozák, Vratislav
utb.fulltext.affiliation Bartók, O., Kozák, V., & Bauerová, R. Ottó Bartók Tomas Bata Univesity in Zlín, Czech Republic orcid.org/0000-0001-6340-676X Vratislav Kozák Tomas Bata Univesity in Zlín, Czech Republic orcid.org/0000-0002-2148-5380 Radka Bauerová Silesian University in Karviná, Czech Republic orcid.org/0000-0003-3110-5756
utb.fulltext.dates Received: 19.05.2021; Accepted: 15.08.2021; Published online: 30.09.2021
utb.fulltext.sponsorship The author would like to thank the Internal Grant Agency of FaME for providing financial support to carry out this research. Funding was extended through: TBU No. IGA/FaME/2018/002 – Using of Marketing 4.0 principles for customer relationship management in the Czech Republic.
utb.wos.affiliation [Bartok, Otto; Kozak, Vratislav] Tomas Bata Univ Zlin, Zlin, Czech Republic; [Bauerova, Radka] Silesian Univ Karvina, Karvina, Czech Republic
utb.scopus.affiliation Tomas Bata Univesity in Zlín, Czech Republic; Silesian University in Karviná, Czech Republic
utb.fulltext.projects IGA/FaME/2018/002
utb.fulltext.faculty -
utb.fulltext.ou -
utb.identifier.jel M30
utb.identifier.jel M31
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