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Towards understanding tourist revisit of zoo attraction: Evidence from the Czech Republic

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dc.title Towards understanding tourist revisit of zoo attraction: Evidence from the Czech Republic en
dc.contributor.author Javed, Mohsin
dc.contributor.author Tučková, Zuzana
dc.contributor.author Jibril, Abdul Bashiru
dc.relation.ispartof Cogent Social Sciences
dc.identifier.issn 2331-1886 Scopus Sources, Sherpa/RoMEO, JCR
dc.date.issued 2022
utb.relation.volume 8
utb.relation.issue 1
dc.type article
dc.language.iso en
dc.publisher Taylor & Francis As
dc.identifier.doi 10.1080/23311886.2021.2024673
dc.relation.uri https://www.tandfonline.com/doi/full/10.1080/23311886.2021.2024673
dc.subject tourism en
dc.subject tourist revisit en
dc.subject recreational segment en
dc.subject hospitality sector en
dc.subject PLS-SEM en
dc.subject Zlin-Zoo en
dc.subject Czech Republic en
dc.description.abstract This study assesses the important driving constructs influencing the tourists' revisit decision of the famous Zlin-Zoo in the Moravian region of the Czech Republic. The relatively overlooked segment of the hospitality sector, particularly, the recreation segment has been addressed by taking the case of the aforementioned zoo to analyze the constructs impacting the tourists' revisit decision. Hence, the present study seeks to ascertain and fill this research gap and also incorporates some control-variables related to the socio-demographic characteristics for having exhaustive look over the researched issue. Based on the primary data and together with a quantitative research approach, a structured questionnaire has been used to survey for data collection. Through the non-random sampling technique, precisely convenience sampling, a total of 390 valid responses were received and the application of PLS-SEM gives interesting discernments. The results reveal that positive emotion at the tourist place, safety measures, and tourist satisfaction significantly impacts the decision of tourists to revisit. However, service quality and corporate image is not a matter of much concern for tourists. Regarding control variables; age and category of respondents also play a significant role in the decision of re-visitation. Theoretical implications for researchers and academic community are in the form of highlighted driving constructs and offer a deeper insight of the proposed conceptual model, whilst the practical implications for managers of recreational units as well as policymakers would help to ensure sustained growth and competitiveness in the recreational segment of the hospitality industry. The concluding part also discusses the limitations and future research directions. en
utb.faculty Faculty of Management and Economics
dc.identifier.uri http://hdl.handle.net/10563/1010827
utb.identifier.obdid 43883708
utb.identifier.scopus 2-s2.0-85125073272
utb.identifier.wok 000751786800001
utb.source J-wok
dc.date.accessioned 2022-02-15T14:29:16Z
dc.date.available 2022-02-15T14:29:16Z
dc.description.sponsorship Faculty of Management and Economics, Tomas Bata University in Zlin, Czech Republic [FSR-S/2020/FaME/001]
dc.description.sponsorship FSR-S/2020/FaME/001; Univerzita Tomáše Bati ve Zlíně
dc.rights Attribution 4.0 International
dc.rights.uri https://creativecommons.org/licenses/by/4.0/
dc.rights.access openAccess
utb.contributor.internalauthor Javed, Mohsin
utb.contributor.internalauthor Tučková, Zuzana
utb.contributor.internalauthor Jibril, Abdul Bashiru
utb.fulltext.affiliation Mohsin Javed1*, Zuzana Tučková2 and Abdul Bashiru Jibril2 Mohsin Javed1 E-mail: javed@utb.cz ORCID ID: http://orcid.org/0000-0002-3061-8210 Zuzana Tučková2 E-mail: tuckova@utb.cz ORCID ID: http://orcid.org/0000-0001-7443-7078 Abdul Bashiru Jibril E-mail: jibril@utb.cz2 ORCID ID: http://orcid.org/0000-0003-4554-0150 1 Faculty of Management and Economics, Tomas Bata University in Zlin, Mostní 5139, 76001, Zlín, Czech Republic. 2 Chungbuk National University, Republic of Korea *Corresponding author: Mohsin Javed, Faculty of Management and Economics, Tomas Bata University in Zlin, Mostní 5139, Zlín 76001, Czech Republic E-mail: javed@utb.cz
utb.fulltext.dates Received 19 April 2020 Accepted 26 December 2021 Published online: 05 Feb 2022
utb.fulltext.sponsorship The authors are thankful to the Faculty of Management and Economics, Tomas Bata University in Zlin, Czech Republic for providing financial support to carry out this research, under project no. FSR-S/2020/FaME/001.
utb.wos.affiliation [Javed, Mohsin] Tomas Bata Univ Zlin, Fac Management & Econ, Mostni 5139, Zlin 76001, Czech Republic; [Tuckova, Zuzana; Jibril, Abdul Bashiru] Chungbuk Natl Univ, Cheongju, South Korea
utb.scopus.affiliation Faculty of Management and Economics, Tomas Bata University in Zlin, Mostní, Zlín, 5139, 76001, Czech Republic; Chungbuk National University, South Korea
utb.fulltext.projects FSR-S/2020/FaME/001
utb.fulltext.faculty Faculty of Management and Economics
utb.fulltext.ou -
utb.identifier.jel Q5
utb.identifier.jel Q56
utb.identifier.jel Q57
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