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dc.title | Role of social networking sites in financial product choice: An investigation through the theory of planned behavior | en |
dc.contributor.author | Akhtar, Mohammed Anam | |
dc.contributor.author | Khan, Khurram Ajaz | |
dc.contributor.author | Hoang, Hung Cuong | |
dc.relation.ispartof | Business Perspectives and Research | |
dc.identifier.issn | 2278-5337 Scopus Sources, Sherpa/RoMEO, JCR | |
dc.identifier.issn | 2394-9937 Scopus Sources, Sherpa/RoMEO, JCR | |
dc.date.issued | 2022 | |
utb.relation.volume | 11 | |
utb.relation.issue | 1 | |
dc.citation.spage | 44 | |
dc.citation.epage | 62 | |
dc.type | article | |
dc.language.iso | en | |
dc.publisher | SAGE Publications Ltd | |
dc.identifier.doi | 10.1177/22785337211070342 | |
dc.relation.uri | https://journals.sagepub.com/doi/10.1177/22785337211070342 | |
dc.subject | blogs | en |
dc.subject | financial product choice | en |
dc.subject | India | en |
dc.subject | online experts' opinions | en |
dc.subject | social media | en |
dc.description.abstract | This study aims to find the role social networking sites (SNSs) have in the form of expert opinions and blogs available at digital platforms, on financial product choice (FPC). How do social blogs and online expert opinions influence people’s purchasing decisions when using a TPB-based model? The research is conducted in northern India on an individual-level survey basis. The effects of the chosen variable on purchase intentions through the theory of planned behavior were examined by partial least square-structural equation modeling (PLS-SEM) using SMART-PLS 3.2. The results revealed that social media platforms have a positive impact on individuals’ FPCs through blogs and opinions. This study adds to the literature by providing insights into the impact of social media on financial product selection in a developing country like India, an area that is not much explored. More so, there is no conclusive literature available in the Indian context using gender as a moderator over TPB while examining intention to invest in financial products. The study provides a better understanding of investment behavior using online social platforms, blogs, and online expert opinion to policymakers and regulators like SEBI and service providers for enhancing the reach of their services. However, constraints such as dealing with self-reporting and generalizing findings to various situations are expected to be overcome with additional research in the field. © 2022 K. J. Somaiya Institute of Management. | en |
utb.faculty | Faculty of Management and Economics | |
dc.identifier.uri | http://hdl.handle.net/10563/1010876 | |
utb.identifier.obdid | 43883036 | |
utb.identifier.scopus | 2-s2.0-85124903630 | |
utb.source | j-scopus | |
dc.date.accessioned | 2022-03-15T22:10:59Z | |
dc.date.available | 2022-03-15T22:10:59Z | |
utb.contributor.internalauthor | Khan, Khurram Ajaz | |
utb.contributor.internalauthor | Hoang, Hung Cuong | |
utb.fulltext.affiliation | Mohammed Anam Akhtar1 , Khurram Ajaz Khan2 and Hung Cuong Hoang2 1 Department of Accounting & Finance, Institute of Management Technology, Dubai, United Arab Emirates 2 Faculty of Management and Economics, Tomas Bata University, Zlin, Czech Republic Corresponding author: Khurram Ajaz Khan, Faculty of Management and Economics, Tomas Bata University, Zlin 76001, Czech Republic. E-mail: khan@utb.cz ORCID iDs Mohammed Anam Akhtar https://orcid.org/0000-0002-8441-5056 Khurram Ajaz Khan https://orcid.org/0000-0001-5728-8955 | |
utb.fulltext.dates | - | |
utb.fulltext.sponsorship | The authors disclosed receipt of the following financial support for the research, authorship, and/or publication of this article: This work is supported by Tomas Bata University in Zlin through IGA/FAME/2021/005. Significant factors in the sustainability of economic growth with a focus on the SME segment. | |
utb.scopus.affiliation | Department of Accounting & Finance, Institute of Management Technology, Dubai, United Arab Emirates; Faculty of Management and Economics, Tomas Bata University, Zlin, Czech Republic | |
utb.fulltext.projects | IGA/FAME/2021/005 | |
utb.fulltext.faculty | Faculty of Management and Economics | |
utb.fulltext.ou | - | |
utb.identifier.jel | - |