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Role of social networking sites in financial product choice: An investigation through the theory of planned behavior

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dc.title Role of social networking sites in financial product choice: An investigation through the theory of planned behavior en
dc.contributor.author Akhtar, Mohammed Anam
dc.contributor.author Khan, Khurram Ajaz
dc.contributor.author Hoang, Hung Cuong
dc.relation.ispartof Business Perspectives and Research
dc.identifier.issn 2278-5337 Scopus Sources, Sherpa/RoMEO, JCR
dc.identifier.issn 2394-9937 Scopus Sources, Sherpa/RoMEO, JCR
dc.date.issued 2022
utb.relation.volume 11
utb.relation.issue 1
dc.citation.spage 44
dc.citation.epage 62
dc.type article
dc.language.iso en
dc.publisher SAGE Publications Ltd
dc.identifier.doi 10.1177/22785337211070342
dc.relation.uri https://journals.sagepub.com/doi/10.1177/22785337211070342
dc.subject blogs en
dc.subject financial product choice en
dc.subject India en
dc.subject online experts' opinions en
dc.subject social media en
dc.description.abstract This study aims to find the role social networking sites (SNSs) have in the form of expert opinions and blogs available at digital platforms, on financial product choice (FPC). How do social blogs and online expert opinions influence people’s purchasing decisions when using a TPB-based model? The research is conducted in northern India on an individual-level survey basis. The effects of the chosen variable on purchase intentions through the theory of planned behavior were examined by partial least square-structural equation modeling (PLS-SEM) using SMART-PLS 3.2. The results revealed that social media platforms have a positive impact on individuals’ FPCs through blogs and opinions. This study adds to the literature by providing insights into the impact of social media on financial product selection in a developing country like India, an area that is not much explored. More so, there is no conclusive literature available in the Indian context using gender as a moderator over TPB while examining intention to invest in financial products. The study provides a better understanding of investment behavior using online social platforms, blogs, and online expert opinion to policymakers and regulators like SEBI and service providers for enhancing the reach of their services. However, constraints such as dealing with self-reporting and generalizing findings to various situations are expected to be overcome with additional research in the field. © 2022 K. J. Somaiya Institute of Management. en
utb.faculty Faculty of Management and Economics
dc.identifier.uri http://hdl.handle.net/10563/1010876
utb.identifier.obdid 43883036
utb.identifier.scopus 2-s2.0-85124903630
utb.source j-scopus
dc.date.accessioned 2022-03-15T22:10:59Z
dc.date.available 2022-03-15T22:10:59Z
utb.contributor.internalauthor Khan, Khurram Ajaz
utb.contributor.internalauthor Hoang, Hung Cuong
utb.fulltext.affiliation Mohammed Anam Akhtar1 , Khurram Ajaz Khan2 and Hung Cuong Hoang2 1 Department of Accounting & Finance, Institute of Management Technology, Dubai, United Arab Emirates 2 Faculty of Management and Economics, Tomas Bata University, Zlin, Czech Republic Corresponding author: Khurram Ajaz Khan, Faculty of Management and Economics, Tomas Bata University, Zlin 76001, Czech Republic. E-mail: khan@utb.cz ORCID iDs Mohammed Anam Akhtar https://orcid.org/0000-0002-8441-5056 Khurram Ajaz Khan https://orcid.org/0000-0001-5728-8955
utb.fulltext.dates -
utb.fulltext.sponsorship The authors disclosed receipt of the following financial support for the research, authorship, and/or publication of this article: This work is supported by Tomas Bata University in Zlin through IGA/FAME/2021/005. Significant factors in the sustainability of economic growth with a focus on the SME segment.
utb.scopus.affiliation Department of Accounting & Finance, Institute of Management Technology, Dubai, United Arab Emirates; Faculty of Management and Economics, Tomas Bata University, Zlin, Czech Republic
utb.fulltext.projects IGA/FAME/2021/005
utb.fulltext.faculty Faculty of Management and Economics
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