Ambient media design as a tool of creation of new communication media

Abstract

The article is devoted to the ambient media and possible controlled process of their creation in the environment of marketing communication. The definition of ambient media is stated and its importance is also described as well as the perception of the public. The author specifies parameters of the process of creation of ambient media, which is called ambient media design. The article defines the optimal process including parameters of idea, time, place, and budget. The processes of prototyping, pretesting and production are also mentioned. Everything described above is associated with people working in the fields of marketing communication, design, and associated fields. © 2019, Springer Nature Switzerland AG.