Tourist motivation as an antecedent of destination and ecotourism loyalty

Hoang, Duc Sinh; Pham, Phat Tien; Tučková, Zuzana

dc.title	Tourist motivation as an antecedent of destination and ecotourism loyalty	en
dc.contributor.author	Hoang, Duc Sinh
dc.contributor.author	Pham, Phat Tien
dc.contributor.author	Tučková, Zuzana
dc.relation.ispartof	Emerging Science Journal
dc.identifier.issn	2610-9182 Scopus Sources, Sherpa/RoMEO, JCR
dc.date.issued	2022
utb.relation.volume	6
utb.relation.issue	5
dc.citation.spage	1114
dc.citation.epage	1133
dc.type	article
dc.language.iso	en
dc.publisher	Ital Publication
dc.identifier.doi	10.28991/ESJ-2022-06-05-014
dc.relation.uri	https://www.ijournalse.org/index.php/ESJ/article/view/1168
dc.relation.uri	https://www.ijournalse.org/index.php/ESJ/article/view/1168/pdf
dc.subject	destination loyalty	en
dc.subject	ecotourism loyalty	en
dc.subject	structural equation modelling	en
dc.subject	tourist experience	en
dc.subject	tourist motivation	en
dc.subject	tourist satisfaction	en
dc.description.abstract	Objective: This study evaluates the role of tourist motivation in the determination of destination and ecotourism loyalty using push and pull motivation theory and the theory of planned behavior. The paper also analyses the mediating effects of satisfaction and destination image in the relationships between motivation and the two types of loyalty. Method/analysis: Primary data has been gathered from surveys involving 522 Vietnamese tourists traveling to the Bohemian Switzerland National Park in the Czech Republic. Data analysis was conducted using structural equation modeling (SEM) techniques in R. Findings: The findings support both direct and indirect positive associations between tourist motivation and destination and ecotourism loyalty. In terms of ecotourism loyalty, the effect is mediated by destination image. In terms of destination loyalty, the effect is mediated by satisfaction and destination image. Novelty/improvement: This study has further expanded the theory of planned behavior in the context of ecotourism by linking it to travel career pattern theory and functionalist theory. These are complementary theories that can explain the behavior of ecotourists and help operators and marketers adjust their strategies to attract and retain visitors to ecotourist destinations. © 2022 by the authors.	en
utb.faculty	Faculty of Management and Economics
dc.identifier.uri	http://hdl.handle.net/10563/1011120
utb.identifier.obdid	43883588
utb.identifier.scopus	2-s2.0-85136302101
utb.source	j-scopus
dc.date.accessioned	2022-09-06T12:26:56Z
dc.date.available	2022-09-06T12:26:56Z
dc.description.sponsorship	IGA/FaME/2022/012
dc.rights	Attribution 4.0 International
dc.rights.uri	https://creativecommons.org/licenses/by/4.0/
dc.rights.access	openAccess
utb.contributor.internalauthor	Hoang, Duc Sinh
utb.contributor.internalauthor	Tučková, Zuzana
utb.fulltext.affiliation	Sinh Duc Hoang 1, 2, Tien Phat Pham 3, Zuzana Tučková 1 1 Faculty of Management and Economics, Tomas Bata University in Zlín, Mostní 5139, Zlín 760 01, Czech Republic. 2 Ho Chi Minh City University of Foreign Languages – Information Technology, Vietnam. 3 School of Economics, Can Tho University, Can Tho City, Vietnam CONTACT: dhoang@utb.cz
utb.fulltext.dates	Received: 23 April 2022 Revised: 29 June 2022 Accepted: 19 July 2022 Available online: 16 August 2022
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utb.fulltext.sponsorship	This work was supported by the Internal Grant Agency of FaME (IGA/FaME/2022/012).
utb.scopus.affiliation	Faculty of Management and Economics, Tomas Bata University in Zlín, Mostní 5139, Zlín, 760 01, Czech Republic; Ho Chi Minh City University of Foreign Languages – Information Technology, Viet Nam; School of Economics, Can Tho University, Can Tho City, Viet Nam
utb.fulltext.projects	IGA/FaME/2022/012
utb.fulltext.faculty	Faculty of Management and Economics
utb.fulltext.ou	-
utb.identifier.jel	-