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Green human resource management, a gateway to employer branding: Mediating role of corporate environmental sustainability and corporate social sustainability

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dc.title Green human resource management, a gateway to employer branding: Mediating role of corporate environmental sustainability and corporate social sustainability en
dc.contributor.author Yasin, Raheel
dc.contributor.author Huseynova, Aydan
dc.contributor.author Atif, Muhammad
dc.relation.ispartof Corporate Social Responsibility and Environmental Management
dc.identifier.issn 1535-3958 Scopus Sources, Sherpa/RoMEO, JCR
dc.identifier.issn 1535-3966 Scopus Sources, Sherpa/RoMEO, JCR
dc.date.issued 2022
utb.relation.volume 30
utb.relation.issue 1
dc.citation.spage 369
dc.citation.epage 383
dc.type article
dc.language.iso en
dc.publisher Wiley
dc.identifier.doi 10.1002/csr.2360
dc.relation.uri https://onlinelibrary.wiley.com/doi/10.1002/csr.2360
dc.relation.uri https://onlinelibrary.wiley.com/doi/pdfdirect/10.1002/csr.2360?download=true
dc.subject corporate environmental sustainability en
dc.subject corporate social sustainability en
dc.subject employer branding en
dc.subject GHRM en
dc.description.abstract This study proposes a model based on competitive advantage and signaling theories that show how green human resource management (GHRM) leads to corporate environmental sustainability and corporate social sustainability and is thus source of employer branding. Structural equational modeling was used for data analysis through Smart PLS. The results confirm that GHRM positively influences on corporate environmental sustainability, which in turn positively influences corporate social sustainability. Furthermore, the results confirm that corporate social sustainability has a positive influence on employer branding. The results also support the mediating effects of corporate environmental sustainability between GHRM and corporate social sustainability. Additionally, we show the mediating effect of corporate social sustainability between corporate environmental sustainability and employer branding. In the human resource literature, previous studies emphasize on corporate environmental sustainability. By contrast, this study confirms that a corporate social sustainability is a source of employer branding. By implementing GHRM, organizations can gain a competitive edge, which helps them attract potential employee. en
utb.faculty Faculty of Management and Economics
dc.identifier.uri http://hdl.handle.net/10563/1011122
utb.identifier.obdid 43883618
utb.identifier.scopus 2-s2.0-85136904539
utb.identifier.wok 000843225300001
utb.source J-wok
dc.date.accessioned 2022-09-06T12:26:57Z
dc.date.available 2022-09-06T12:26:57Z
dc.description.sponsorship Internal Grant Agency of FaME [IGA/FaME/2021/008]
utb.contributor.internalauthor Huseynova, Aydan
utb.fulltext.affiliation Raheel Yasin1 | Aydan Huseynova2 | Muhammad Atif3 1 Department of Business Administration, Government College Women University, Sialkot, Pakistan 2 Faculty of Management and Economics, Tomas Bata University in Zlin, Zlin, Czech Republic 3 EDC Paris Business School, Puteaux, France Correspondence Correspondence Raheel Yasin, Department of Business Administration, Government College Women University, Sialkot, Pakistan.Email: raheelyasin@yahoo.com ORCID Raheel Yasin https://orcid.org/0000-0002-7344-9971 Aydan Huseynova https://orcid.org/0000-0001-7056-3640 Muhammad Atif https://orcid.org/0000-0002-5723-820X
utb.fulltext.dates First published: 23 August 2022
utb.fulltext.sponsorship The authors acknowledge the financial support provided by InternalGrand Agency (IGA/FaME/2021/008) of FaME through Tomas BataUniversity in Zlin, Czech Republic.
utb.wos.affiliation [Yasin, Raheel] Govt Coll Women Univ, Dept Business Adm, Sialkot, Pakistan; [Huseynova, Aydan] Tomas Bata Univ Zlin, Fac Management & Econ, Zlin, Czech Republic; [Atif, Muhammad] EDC Paris Business Sch, Puteaux La Defense, France
utb.scopus.affiliation Department of Business Administration, Government College Women University, Sialkot, Pakistan; Faculty of Management and Economics, Tomas Bata University in Zlin, Zlin, Czech Republic; EDC Paris Business School, Puteaux, France
utb.fulltext.projects IGA/FaME/2021/008
utb.fulltext.faculty Faculty of Management and Economics
utb.fulltext.ou -
utb.identifier.jel -
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