Factors affecting ecotourism loyalty with the moderating role of social influence - Empirical evidence in Vietnam

Hoang, Duc Sinh; Nguyen, Thi Ngoc Diep; Pham, Minh

dc.title	Factors affecting ecotourism loyalty with the moderating role of social influence - Empirical evidence in Vietnam	en
dc.contributor.author	Hoang, Duc Sinh
dc.contributor.author	Nguyen, Thi Ngoc Diep
dc.contributor.author	Pham, Minh
dc.relation.ispartof	Geojournal of Tourism and Geosites
dc.identifier.issn	2065-1198 Scopus Sources, Sherpa/RoMEO, JCR
dc.identifier.issn	2065-0817 Scopus Sources, Sherpa/RoMEO, JCR
dc.date.issued	2022
utb.relation.volume	43
utb.relation.issue	3
dc.citation.spage	946
dc.citation.epage	954
dc.type	article
dc.language.iso	en
dc.publisher	Editura Universitatii din Oradea
dc.identifier.doi	10.30892/gtg.43314-908
dc.relation.uri	https://gtg.webhost.uoradea.ro/2022_3_vol_43.html
dc.relation.uri	https://gtg.webhost.uoradea.ro/PDF/GTG-3-2022/gtg.43314-908.pdf
dc.subject	electronic-word-of-mouth (eWOM)	en
dc.subject	ecotourism loyalty	en
dc.subject	destination image	en
dc.subject	tourist satisfaction	en
dc.subject	social influence	en
dc.description.abstract	Today, ecotourism has become more common and attractive for tourists who love to explore nature and experience the cultural heritage. In the 4.0 age of technology, social networking not only helps visitors find suitable destinations to visit easily but also provides visitors with a place to leave comments or reviews after the trips. This study aims to qualify the relationships between electronic-worth-of-mouth (eWOM), social influence (SI), destination image (DI), tourist satisfaction (SAT), and ecotourism loyalty (EL). The study applied the PLS-SEM model to estimate 499 observations at ecotourism sites in Vietnam as empirical evidence. The research results show that all the factors in the research model have positive and significant effects on EL. In particular, DI and SAT, directly and indirectly, affect EL; while eWOM and SI only have direct effects on EL. Additionally, it was found that the effect of eWOM on EL increased with the moderating role of SI. © 2022 Editura Universitatii din Oradea. All rights reserved.	en
utb.faculty	Faculty of Management and Economics
dc.identifier.uri	http://hdl.handle.net/10563/1011157
utb.identifier.obdid	43883589
utb.identifier.scopus	2-s2.0-85138804903
utb.source	j-scopus
dc.date.accessioned	2022-10-18T12:15:15Z
dc.date.available	2022-10-18T12:15:15Z
dc.description.sponsorship	Univerzita Tomáše Bati ve Zlíně
dc.rights	Attribution-NonCommercial-NoDerivs 4.0 International
dc.rights.uri	https://creativecommons.org/licenses/by-nc-nd/4.0/
dc.rights.access	openAccess
utb.contributor.internalauthor	Hoang, Duc Sinh
utb.contributor.internalauthor	Nguyen, Thi Ngoc Diep
utb.fulltext.affiliation	Sinh Duc HOANG* Tomas Bata University in Zlín, Faculty of Management and Economics, Czech Republic; University of Foreign Languages, Information Technology, Ho Chi Minh City Vietnam, e-mail: dhoang@utb.cz, sinh.hd@huflit.edu.vn Diep T.N. NGUYEN Tomas Bata University in Zlín, Faculty of Management and Economics, Zlín, Czech Republic, e-mail: t1nguyen@utb.cz Minh PHAM Ho Chi Minh City Open University, Faculty of Business Administration, Ho Chi Minh City, Vietnam, e-mail: minh.p@ou.edu.vn * Corresponding author
utb.fulltext.dates	Received: 14.03.2022 Revised: 10.06.2022 Accepted: 20.07.2022 Available online: 29.08.2022
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utb.fulltext.sponsorship	The authors are thankful to the Internal Grant Agency of FaME, Tomas Bata University in Zlín no.IGA/FaME/2022/006 – Investigation of the current economic topics in the Southeast Asia region for financial support to carry out this research.
utb.scopus.affiliation	Tomas Bata University in Zlín, Faculty of Management and Economics, Czech Republic; University of Foreign Languages, Information Technology, Ho Chi Minh City, Viet Nam; Tomas Bata University in Zlín, Faculty of Management and Economics, Zlín, Czech Republic; Ho Chi Minh City Open University, Faculty of Business Administration, Ho Chi Minh City, Viet Nam
utb.fulltext.projects	IGA/FaME/2022/006
utb.fulltext.faculty	Faculty of Management and Economics
utb.fulltext.faculty	Faculty of Management and Economics
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