The influence of TikTok on young generation in Vietnam

Abstract

The Internet and its growth throughout these near decades have been unbelievable. Especially social media platforms such as Twitter, Facebook, Snapchat, or in this case, TikTok has out-grown some of the mainstream media like television, radio, or newspaper. TikTok is a multinational social media platform that mainly focuses on short clips and videos, which is open for anyone to post on the platform, somewhat like YouTube. TikTok videos vary from entertainment, sport, informational, fashion or even cooking videos. The platform allows their videos to spread to all continents, leading to the spreading quickly of any “viral” video. At first sign, the platform seems to be an entertainment platform with no age restriction, due to the claim of the content restriction policy of TikTok. However, there are some downsides to this social media platform that people are slowly coming to realize, and these downsides are affecting the younger generation who use this platform almost every day. This research examines both positive and negative aspects of this social platform and the effects which it has on the younger generation in Vietnam. The research uses both qualitative and quantitative methods, which contain a list of questionnaires and open-ended questions. The purpose of the research is to make clear the influence of TikTok on the youth of Vietnam, which helps to form an opinion on whether the application is suitable for this generation.