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Greening the path: The three-way interactive effects of psychological ownership, green knowledge sharing, and social media

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dc.title Greening the path: The three-way interactive effects of psychological ownership, green knowledge sharing, and social media en
dc.contributor.author Nguyen, Huu Hoang Tho
dc.contributor.author Nguyen, Thuy Giang
dc.contributor.author Nguyen, Man The
dc.contributor.author Hoang, Duc Sinh
dc.relation.ispartof Journal of Quality Assurance in Hospitality and Tourism
dc.identifier.issn 1528-008X Scopus Sources, Sherpa/RoMEO, JCR
dc.identifier.issn 1528-0098 Scopus Sources, Sherpa/RoMEO, JCR
dc.date.issued 2024
dc.type article
dc.language.iso en
dc.publisher Routledge Journals, Taylor & Francis Ltd
dc.identifier.doi 10.1080/1528008X.2024.2354464
dc.relation.uri https://www.tandfonline.com/doi/full/10.1080/1528008X.2024.2354464
dc.relation.uri https://www.tandfonline.com/doi/epdf/10.1080/1528008X.2024.2354464?needAccess=true
dc.subject service-dominant logic theory en
dc.subject green destination psychological ownership en
dc.subject green customer engagement en
dc.subject green knowledge sharing en
dc.subject social network proneness en
dc.subject green electronic word of mouth en
dc.description.abstract This study develops an integrated framework grounded in service-dominant logic theory to examine green destination psychological ownership, customer engagement, knowledge sharing, and social media usage as drivers of green electronic word of mouth. A multi-wave survey analysis conducted among 507 Vietnamese travelers supported the hypothesized direct effect, mediation, and three-way interaction between the factors. The results revealed that green customer engagement mediates the relationship between green destination psychological ownership and word of mouth. Additionally, companies’ green knowledge sharing and travelers’ social network proneness strengthen the positive influence of ownership feelings on engagement, subsequently enhancing word of mouth. The findings contribute novel insights into integrated green marketing effects, with implications for leveraging customer psychology and behaviors to promote green word of mouth. By fostering ownership feelings, actively sharing sustainability knowledge, and understanding social media habits, tourism organizations can enhance participation in green initiatives and recommendations. This study advances the theoretical and practical understanding of strategies for nurturing green behaviors and outcomes in the digital age through an integrated framework grounded in service-dominant logic theory. Further research should investigate additional variables and contexts to deepen knowledge on enabling collaborative value creation for sustainability. en
utb.faculty Faculty of Management and Economics
dc.identifier.uri http://hdl.handle.net/10563/1012074
utb.identifier.scopus 2-s2.0-85193360462
utb.identifier.wok 001225274600001
utb.source j-scopus
dc.date.accessioned 2024-10-22T08:18:31Z
dc.date.available 2024-10-22T08:18:31Z
dc.description.sponsorship Hue University [DHH2023-06-129]
utb.ou Department of Management and Marketing
utb.contributor.internalauthor Nguyen, Huu Hoang Tho
utb.contributor.internalauthor Nguyen, Thuy Giang
utb.fulltext.sponsorship This work was supported by the Hue University [DHH2023-06-129].
utb.wos.affiliation [Huu-Hoang Nguyen, Tho; Thuy Nguyen, Giang] Tomas Bata Univ Zlin, Fac Management & Econ, Dept Management & Mkt, Zlin, Czech Republic; [Huu-Hoang Nguyen, Tho] Hue Univ, Hue City, Vietnam; [The Nguyen, Man; Duc Hoang, Sinh] Natl Univ Vietnam, Int Univ, Quarter 6,Linh Trung Ward, HCM City, Vietnam; [Huu-Hoang Nguyen, Tho] Tomas Bata Univ, Mostni 5139, Zlin 76001, Czech Republic
utb.scopus.affiliation Department of Management and Marketing at the Faculty of Management and Economics, Tomas Bata University in Zlín, Zlín, Czech Republic; Hue University, Hue City, Viet Nam; International University, National University of Vietnam, HCM City, Viet Nam
utb.fulltext.projects DHH2023-06-129
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