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dc.title | Greening the path: The three-way interactive effects of psychological ownership, green knowledge sharing, and social media | en |
dc.contributor.author | Nguyen, Huu Hoang Tho | |
dc.contributor.author | Nguyen, Thuy Giang | |
dc.contributor.author | Nguyen, Man The | |
dc.contributor.author | Hoang, Duc Sinh | |
dc.relation.ispartof | Journal of Quality Assurance in Hospitality and Tourism | |
dc.identifier.issn | 1528-008X Scopus Sources, Sherpa/RoMEO, JCR | |
dc.identifier.issn | 1528-0098 Scopus Sources, Sherpa/RoMEO, JCR | |
dc.date.issued | 2024 | |
dc.type | article | |
dc.language.iso | en | |
dc.publisher | Routledge Journals, Taylor & Francis Ltd | |
dc.identifier.doi | 10.1080/1528008X.2024.2354464 | |
dc.relation.uri | https://www.tandfonline.com/doi/full/10.1080/1528008X.2024.2354464 | |
dc.relation.uri | https://www.tandfonline.com/doi/epdf/10.1080/1528008X.2024.2354464?needAccess=true | |
dc.subject | service-dominant logic theory | en |
dc.subject | green destination psychological ownership | en |
dc.subject | green customer engagement | en |
dc.subject | green knowledge sharing | en |
dc.subject | social network proneness | en |
dc.subject | green electronic word of mouth | en |
dc.description.abstract | This study develops an integrated framework grounded in service-dominant logic theory to examine green destination psychological ownership, customer engagement, knowledge sharing, and social media usage as drivers of green electronic word of mouth. A multi-wave survey analysis conducted among 507 Vietnamese travelers supported the hypothesized direct effect, mediation, and three-way interaction between the factors. The results revealed that green customer engagement mediates the relationship between green destination psychological ownership and word of mouth. Additionally, companies’ green knowledge sharing and travelers’ social network proneness strengthen the positive influence of ownership feelings on engagement, subsequently enhancing word of mouth. The findings contribute novel insights into integrated green marketing effects, with implications for leveraging customer psychology and behaviors to promote green word of mouth. By fostering ownership feelings, actively sharing sustainability knowledge, and understanding social media habits, tourism organizations can enhance participation in green initiatives and recommendations. This study advances the theoretical and practical understanding of strategies for nurturing green behaviors and outcomes in the digital age through an integrated framework grounded in service-dominant logic theory. Further research should investigate additional variables and contexts to deepen knowledge on enabling collaborative value creation for sustainability. | en |
utb.faculty | Faculty of Management and Economics | |
dc.identifier.uri | http://hdl.handle.net/10563/1012074 | |
utb.identifier.scopus | 2-s2.0-85193360462 | |
utb.identifier.wok | 001225274600001 | |
utb.source | j-scopus | |
dc.date.accessioned | 2024-10-22T08:18:31Z | |
dc.date.available | 2024-10-22T08:18:31Z | |
dc.description.sponsorship | Hue University [DHH2023-06-129] | |
utb.ou | Department of Management and Marketing | |
utb.contributor.internalauthor | Nguyen, Huu Hoang Tho | |
utb.contributor.internalauthor | Nguyen, Thuy Giang | |
utb.fulltext.sponsorship | This work was supported by the Hue University [DHH2023-06-129]. | |
utb.wos.affiliation | [Huu-Hoang Nguyen, Tho; Thuy Nguyen, Giang] Tomas Bata Univ Zlin, Fac Management & Econ, Dept Management & Mkt, Zlin, Czech Republic; [Huu-Hoang Nguyen, Tho] Hue Univ, Hue City, Vietnam; [The Nguyen, Man; Duc Hoang, Sinh] Natl Univ Vietnam, Int Univ, Quarter 6,Linh Trung Ward, HCM City, Vietnam; [Huu-Hoang Nguyen, Tho] Tomas Bata Univ, Mostni 5139, Zlin 76001, Czech Republic | |
utb.scopus.affiliation | Department of Management and Marketing at the Faculty of Management and Economics, Tomas Bata University in Zlín, Zlín, Czech Republic; Hue University, Hue City, Viet Nam; International University, National University of Vietnam, HCM City, Viet Nam | |
utb.fulltext.projects | DHH2023-06-129 |