Kontaktujte nás | Jazyk: čeština English
dc.title | Doporučený postup aplikace Customer Relationship Management ve firmách | cs |
dc.title | Suggested customer relationship management (CRM) implementation for businesses | en |
dc.contributor.author | Kozák, Vratislav | |
dc.relation.ispartof | E+M Ekonomie a Management | |
dc.identifier.issn | 1212-3609 Scopus Sources, Sherpa/RoMEO, JCR | |
dc.date.issued | 2007 | |
utb.relation.volume | 10 | |
utb.relation.issue | 4 | |
dc.citation.spage | 113 | |
dc.type | article | |
dc.language.iso | en | |
dc.publisher | Technická univerzita v Liberci | cs |
dc.relation.uri | http://www.ekonomie-management.cz/archiv/vyhledavani/detail/119-suggested-customer-relationship-management-crm-implementation-for-businesses/ | |
dc.subject | customer relationship management (CRM) | cs |
dc.subject | 7 steps | cs |
dc.subject | implementation | cs |
dc.subject | Customer Relationship Management (CRM) | en |
dc.subject | 7 steps | en |
dc.subject | implementation | en |
dc.description.abstract | V období, kdy je zákazníků dost a pro firmu není obtížné shánět nové, je tlak na péči o zákazníka malý. S tím, jak na trhu roste konkurence a jak se stává obtížnější získat nové a udržet stávající zákazníky, význam CRM úměrně roste. Chápání pojmu CRM (Customer Relationship Management) se ustálilo ve smyslu podnikatelské strategie pro výběr a řízení nejhodnotnějších vztahů se zákazníky | cs |
dc.description.abstract | Plenty of customers and no problems with utilizing production capacity in full mean no pressure to care for customers. The CRM importance is growing with the competition increasing its pressure and with difficulties in winning new customers or maintaining existing ones. To understand CRM better is nowadays a standard business management strategy in selecting and guiding the most precious customer relationship | en |
utb.faculty | Faculty of Management and Economics | |
dc.identifier.uri | http://hdl.handle.net/10563/1001586 | |
utb.identifier.rivid | RIV/70883521:28120/07:63507759 | |
utb.identifier.obdid | 43858543 | |
utb.identifier.scopus | 2-s2.0-37349011264 | |
utb.source | j-riv | |
dc.rights | Attribution-NonCommercial 4.0 International | |
dc.rights.uri | https://creativecommons.org/licenses/by-nc/4.0/ | |
dc.rights.access | openAccess | |
utb.contributor.internalauthor | Kozák, Vratislav |