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Title: | Suggested customer relationship management (CRM) implementation for businesses | ||||||||||
Author: | Kozák, Vratislav | ||||||||||
Document type: | Peer-reviewed article (English) | ||||||||||
Source document: | E+M Ekonomie a Management. 2007, vol. 10, issue 4, p. 113 | ||||||||||
ISSN: | 1212-3609 (Sherpa/RoMEO, JCR) | ||||||||||
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Abstract: | Plenty of customers and no problems with utilizing production capacity in full mean no pressure to care for customers. The CRM importance is growing with the competition increasing its pressure and with difficulties in winning new customers or maintaining existing ones. To understand CRM better is nowadays a standard business management strategy in selecting and guiding the most precious customer relationship | ||||||||||
Full text: | http://www.ekonomie-management.cz/archiv/vyhledavani/detail/119-suggested-customer-relationship-management-crm-implementation-for-businesses/ | ||||||||||
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