Fakulta multimediálních komunikací: Poslední příspěvky

Zobrazují se záznamy 61-80 z 93

Clustering Czech consumers according to their spontaneous awareness of foreign brands

Štarchoň, Peter; Weberová, Dagmar; Ližbetinová, Lenka (International Business Information Management Association, IBIMA, 2017)
Significant parameters in brand building of a university

Juříková, Martina; Jurášková, Olga; Kocourek, Josef; Kovářová, Kristýna (Univerzita sv. Cyrila a Metoda v Trnave, 2016)
Changes in the legal system of the non-governmental organizations in the Czech Republic and the possibilities for innovation of communication policy in the non-profit sector

Göttlichová, Marcela (Springer International Publishing AG, 2017)
Eye tracking measuring of visual perception of erotic appeals in the content of printed advertising communications and analysis of their impact on consumers

Šula, Tomáš; Banyár, Milan; Juříková, Martina (Springer International Publishing AG, 2017)
Ambient media in the view of the general public and their relation to this communication form

Šula, Tomáš; Banyár, Milan (Springer International Publishing AG, 2017)
Image analysis as a tool for competitiveness of universities

Kocourek, Josef; Jurášková, Olga; Juříková, Martina (International Technology, Education and Development (IATED), 2016)
Student projects as part of the teaching innovations and their importance in the context of university competitiveness

Kocourek, Josef; Jurášková, Olga; Juříková, Martina (International Technology, Education and Development (IATED), 2016)
Enhancing the interdependence of activities between universities and the real-life practice - A new challenge in the field of higher education in the Czech Republic

Göttlichová, Marcela (International Technology, Education and Development (IATED), 2016)
Clustering in relation to brand perception: An example based on Czech consumers

Štarchoň, Peter; Ližbetinová, Lenka; Weberová, Dagmar (International Business Information Management Association (IBIMA), 2016)
The importance and influence of country-of-origin on consumer brand perception

Ližbetinová, Lenka; Weberová, Dagmar; Štarchoň, Peter (International Business Information Management Association (IBIMA), 2016)
Product information and its impact on consumer brand perception

Weberová, Dagmar; Štarchoň, Peter; Ližbetinová, Lenka (International Business Information Management Association (IBIMA), 2016)
Problems of creative project implementation process at universities

Soukalová, Radomila (International Business Information Management Association (IBIMA), 2016)
Culture managers education: system dynamics model of the coworking design centre

Šviráková, Eva; Soukalová, Radomila; Bednář, Pavel; Danko, Lukáš (Elsevier Science B.V., 2015)
The impact of effective process of higher education on the quality of human resources in the Czech Republic

Soukalová, Radomila; Göttlichová, Marcela (Elsevier Science B.V., 2015)
Social innovation as an appropriate tool for social innovation

Göttlichová, Marcela; Koudelková, Petra (Vydavateľstvo Ekonóm, 2015)
The historical heritage of Tomas Bata as an incitement for application of creativity in marketing

Soukalová, Radomila; Göttlichová, Marcela (Elsevier Science B.V., 2015)
Innovative marketing as a tool for building a positive image of an institution of higher education and increasing the competitiveness of its graduates - Analysis of the functional use of projects of the Department of Marketing Communications at the Faculty of Multimedia Communications of TBU in Zlin and their potential for integration into the teaching process

Šula, Tomáš; Banyár, Milan (Elsevier Science B.V., 2015)
Options for innovation of marketing approaches to the market in the non-profit sector

Göttlichová, Marcela; Soukalová, Radomila (Elsevier Science B.V., 2015)
Incorporation of the university practice medium and its transformation into the community medium

Šula, Tomáš; Čada, Jan; Jurásek, Martin (Elsevier Science B.V., 2015)
University role in the use of graduates in the creative industries

Soukalová, Radomila (Academic Conferences Ltd., 2015)

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Fakulta multimediálních komunikací: Poslední příspěvky

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