Fakulta multimediálních komunikací: Poslední příspěvky

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Innovative marketing as a tool for building a positive image of an institution of higher education and increasing the competitiveness of its graduates - Analysis of the functional use of projects of the Department of Marketing Communications at the Faculty of Multimedia Communications of TBU in Zlin and their potential for integration into the teaching process

Šula, Tomáš; Banyár, Milan (Elsevier Science B.V., 2015)
Incorporation of the university practice medium and its transformation into the community medium

Šula, Tomáš; Čada, Jan; Jurásek, Martin (Elsevier Science B.V., 2015)
Options for innovation of marketing approaches to the market in the non-profit sector

Göttlichová, Marcela; Soukalová, Radomila (Elsevier Science B.V., 2015)
University role in the use of graduates in the creative industries

Soukalová, Radomila (Academic Conferences Ltd., 2015)
Dynamic simulation as an alternative method of creative projects management

Šviráková, Eva; Soukalová, Radomila (Academic Conferences Ltd., 2015)
Country-of-origin brands from the point of view of the Slovak and Czech consumers

Smolková, Eva; Štarchoň, Peter; Weberová, Dagmar (International Business Information Management Association, IBIMA, 2016)
The role of universities in the transfer of innovations in the creative industry in the Czech Republic

Soukalová, Radomila (International Business Information Management Association, IBIMA, 2016)
Consumer attitudes towards Brands in relation to price

Weberová, Dagmar; Ližbetinová, Lenka (International Business Information Management Association, IBIMA, 2016)
Managing attitudes of consumers towards brands and quality

Ližbetinová, Lenka; Weberová, Dagmar (International Business Information Management Association, IBIMA, 2016)
The role of the creative class and business sustainability in the region

Soukalová, Radomila (International Business Information Management Association (IBIMA), 2015)
Creative project management: reality modelling

Šviráková, Eva; Soukalová, Radomila (International Business Information Management Association, IBIMA, 2015)
Creative project management: reality modelling

Šviráková, Eva; Soukalová, Radomila (International Business Information Management Association, IBIMA, 2015)
Endorsement of the growth of the creative class within central Europe and the background for its development at regional level

Šviráková, Eva; Soukalová, Radomila (International Business Information Management Association, IBIMA, 2015)
System dynamics in education: Case study of a music festival

Šviráková, Eva (Czech University Life Sciences Prague, 2015)
System dynamics methodology: Application in project management education

Šviráková, Eva (Czech University Life Sciences Prague, 2014)
Culture managers education: system dynamics model of the coworking design centre

Šviráková, Eva; Soukalová, Radomila; Bednář, Pavel; Danko, Lukáš (2014)
Economic development of company in creative cluster

Šviráková, Eva (Academic Conferences Ltd., 2013)

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