Communicating corporate social responsibilities: Using text mining for a comparative analysis of banks in India and Ghana

Abstract

The increasing importance of corporate social responsibility (CSR) to entrepreneurial policies has created a vast array of research concern all over the world. The strategic integration of CSR in the core business of companies shows the bilateral relation between the company and the community the company serves in. Sustainability reports are recognized worldwide as a tool that companies use to communicate their socially responsible behavior. The objective of this paper is to analyze companies' behavior towards CSR based on their disclosure practices. The study uses the CSR reports of four banks each from India and Ghana for 2013 in the comparative analysis. The paper compares the CSR activities between the two emerging economies with the use of the text mining technique of data mining. It was realized from the comparison that both countries have different focus areas although some of their CSR activities are quite similar. © 2015 Mediterranean Center of Social and Educational Research. All rights reserved.