Customer audit as an important tool stimulating company growth

Abstract

Customer audit is being used for screening the supplier if he is able continuously supply products or services according to our needs. Such audits shall be helpful in permanent improvement of supplier-customer relationship and to simplify new business deals. Customer audit added value shall be viewed in clarification of all specified demands and expectations leading to the continuous product improvements for both sides. But in reality it is not often the case, especially when customer audit is performed formally, without any conception or by outsourcing. This paper is analyzing the results of quantitative research in customer audits sector related to Czech corporations and steps are proposed which can lead to the valuable businesses management.