The attitude of Czech companies towards design - Comparative study of 2012 and 2014

Abstract

The purpose of this paper is to review the sources of design management and links between design and business prosperity. The study shows current situation in Czech business in the years 2012 and 2014. Furthermore, this paper also attempts to analyse (comparative study) and identify the awareness of companies concerning design as a condition of business prosperity. The primary aim of the research is to compare managers' attitude to design in Czech businesses. The results of the research offer interesting findings that indicate a change in attitudes. This paper identifies several interesting aspects regarding design within Czech companies, including the mind-set of management.