Design and its impact on the financial results of enterprises (based on managers' opinions)

Kramoliš, Jan; Staňková, Pavla

dc.title	Design and its impact on the financial results of enterprises (based on managers' opinions)	en
dc.contributor.author	Kramoliš, Jan
dc.contributor.author	Staňková, Pavla
dc.relation.ispartof	Journal of Competitiveness
dc.identifier.issn	1804-171X Scopus Sources, Sherpa/RoMEO, JCR
dc.identifier.issn	1804-1728 Scopus Sources, Sherpa/RoMEO, JCR
dc.date.issued	2017
utb.relation.volume	9
utb.relation.issue	2
dc.citation.spage	62
dc.citation.epage	77
dc.type	article
dc.language.iso	en
dc.publisher	Univerzita Tomáše Bati ve Zlíně (UTB), Fakulta managementu a ekonomiky
dc.identifier.doi	10.7441/joc.2017.02.05
dc.relation.uri	https://www.cjournal.cz/index.php?hid=clanek&bid=archiv&cid=250&cp=
dc.subject	design	en
dc.subject	payback period	en
dc.subject	competitiveness	en
dc.subject	investment in design	en
dc.subject	marketing	en
dc.subject	design and competitiveness	en
dc.subject	design management	en
dc.description.abstract	Design and its contribution to business competitiveness plays an essential role in economic prosperity. This paper offers a comparative analysis of the impact of design on the financial performance of intentionally selected companies. The two-part study was carried out in 2014 and 2016. The survey was aimed at managers of various enterprises. The main goal was to investigate the evolution of the opinions of managers regarding a design and its influence on the financial performance (generally, increases in revenue, sales or brand value) of the company. Furthermore, the study aimed to determine whether enterprises earmark part of the budget for design, and whether the issue of return on investment in design is addressed. The statistical analysis was performed with the Pearson's chi-squared test analysis tool. Elementary statistical software was also used for a numerical evaluation of the findings. The results demonstrate the increasing importance of design and prove that investments in design have a positive effect on financial indicators and also on enterprise competitiveness in the Czech Republic.	en
utb.faculty	Faculty of Management and Economics
dc.identifier.uri	http://hdl.handle.net/10563/1007560
utb.identifier.obdid	43877446
utb.identifier.scopus	2-s2.0-85049183532
utb.identifier.wok	000411799600006
utb.source	j-wok
dc.date.accessioned	2018-01-15T16:31:28Z
dc.date.available	2018-01-15T16:31:28Z
dc.rights	Attribution 4.0 International
dc.rights.uri	https://creativecommons.org/licenses/by/4.0/
dc.rights.access	openAccess
utb.contributor.internalauthor	Kramoliš, Jan
utb.contributor.internalauthor	Staňková, Pavla
utb.fulltext.affiliation	Mgr. Jan Kramoliš, Ph.D. Tomas Bata University in Zlín, Faculty of Management and Economics Mostní 5139, 76001 Zlín, Czech Republic E-mail: kramolis@fame.utb.cz doc. Ing. Pavla Staňková, Ph.D. Tomas Bata University in Zlín, Faculty of Management and Economics Mostní 5139, 76001 Zlín, Czech Republic E-mail: stankova@fame.utb.cz
utb.fulltext.dates	-
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utb.fulltext.sponsorship	-
utb.wos.affiliation	Faculty of Management and Economics
utb.scopus.affiliation	Tomas Bata University in Zlín, Faculty of Management and Economics, Mostní 5139, Zlín, 76001, Czech Republic
utb.fulltext.projects	-