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The quality of university teachers as one of the tools of image building
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| dc.title | The quality of university teachers as one of the tools of image building | en |
| dc.contributor.author | Kocourek, Josef | |
| dc.contributor.author | Čočková, Romana | |
| dc.relation.ispartof | Proceedings of the 30th International Business Information Management Association Conference, IBIMA 2017 - Vision 2020: Sustainable Economic development, Innovation Management, and Global Growth | |
| dc.identifier.isbn | 978-0-9860419-9-0 | |
| dc.date.issued | 2017 | |
| utb.relation.volume | 2017-January | |
| dc.citation.spage | 2591 | |
| dc.citation.epage | 2596 | |
| dc.event.title | 30th International Business Information Management Association Conference - Vision 2020: Sustainable Economic development, Innovation Management, and Global Growth, IBIMA 2017 | |
| dc.event.location | Madrid | |
| utb.event.state-en | Spain | |
| utb.event.state-cs | Španělsko | |
| dc.event.sdate | 2017-11-08 | |
| dc.event.edate | 2017-11-09 | |
| dc.type | conferenceObject | |
| dc.language.iso | en | |
| dc.publisher | International Business Information Management Association (IBIMA) | en |
| dc.subject | brand building | en |
| dc.subject | image | en |
| dc.subject | quality of Universtiy Teachers | en |
| dc.description.abstract | Branding is crucial aspect of company because it is the visual voice of the company. The brand is important for creating prestige and reputation of an university and it is difficult to influence it. The quality of teachers is an important factor of the success rate of an university and is also one of the most important decision-making attributes when choosing a university. This study deals with marketing research realized at the Faculty of Multimedia Communications of Tomas Bata University focusing of the faculty by applicants. | en |
| utb.faculty | Faculty of Multimedia Communications | |
| dc.identifier.uri | http://hdl.handle.net/10563/1007942 | |
| utb.identifier.obdid | 43877576 | |
| utb.identifier.scopus | 2-s2.0-85048656025 | |
| utb.identifier.wok | 000443640501127 | |
| utb.source | d-scopus | |
| dc.date.accessioned | 2018-06-15T10:54:19Z | |
| dc.date.available | 2018-06-15T10:54:19Z | |
| utb.contributor.internalauthor | Kocourek, Josef | |
| utb.contributor.internalauthor | Čočková, Romana | |
| utb.fulltext.affiliation | Josef Kocourek, Tomas Bata University, Zlín, Czech Republic, kocourek@utb.cz Romana Čočková, Tomas Bata University, Zlín, Czech Republic, cockova@utb.cz | |
| utb.fulltext.dates | - | |
| utb.fulltext.references | Adamson, A. P. (2011) Jednoducho značka Brand Simple: ako najlepšie značky stavili na jednoduchosť a uspeli, Eastone Books, Bratislava. Banyar, M. (2010) Logo, jeho výrazové a vyjadrovacie prostriedky, REKLAMA 10. Zborník vedeckých štúdií z oblasti histórie, teórie reklamy a public relations, Hornak, P. a Vopálenská, E. (ed.), Bratislava. Keller, L. K. (20 07) Strategické řízení značky, Grada Publishing, Praha. Kotler, P. and Keller, K. L. (2007) Marketing management, Grada, Praha. | |
| utb.fulltext.sponsorship | - | |
| utb.scopus.affiliation | Tomas Bata University, Zlín, Czech Republic | |
| utb.fulltext.projects | - |
