The quality of university teachers as one of the tools of image building

Abstract

Branding is crucial aspect of company because it is the visual voice of the company. The brand is important for creating prestige and reputation of an university and it is difficult to influence it. The quality of teachers is an important factor of the success rate of an university and is also one of the most important decision-making attributes when choosing a university. This study deals with marketing research realized at the Faculty of Multimedia Communications of Tomas Bata University focusing of the faculty by applicants.