Development of the creative class as an opportunity for the sustainable entrepreneurship in the region

Abstract

At present the creativity and growth of the creative class is considered as one of the principle prerequisites for sustainable entrepreneurship as well as for the successful development of the region. However, not every region has conditions for the existence and growth of the creative class. The study examines the preconditions for the growth of the creative class at regional level in the Czech Republic, whereas the aim of the carried out researches was to identify the preconditions for building the creative space in the form of a creative centre in a given region. The preconditions were gradually identified by analyzing, summarizing, and consequently by comparing of the survey results conducted for the graduates of artistic focused faculty of a regional university. The obtained results were compared with the findings of the research on already established co-working centres in the Czech Republic (on those which to some extent function also as creative centres). This comparative analysis resulted in the identification of the conditions and recommendations for the establishment of a creative centre in the Zlin Region, which is supported by the management of businesses.