Kontaktujte nás | Jazyk: čeština English
Název: | Case study of communication of the project Water for |
Autor: | Gartnerová, Eva |
Typ dokumentu: | Článek ve sborníku (English) |
Zdrojový dok.: | 13th Annual International Bata Conference for Ph.D. Students and Young Researchers (DOKBAT). 2017, p. 106-112 |
ISBN: | 978-80-7454-654-9 |
DOI: | https://doi.org/10.7441/dokbat.2017.11 |
Abstrakt: | This article is dedicated to the project Water for all and its ways of internal communication as well as marketing communication and PR. All the information is put to the case study of the project. The first chapter is an introduction to the topic and explain what the whole project is about, the second part describes the realization team and different functions of people involved in the project. The main and last part focuses on communication tools in the project. |
Plný text: | http://dokbat.utb.cz/wp-content/uploads/DOKBAT2017.pdf |
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