Kontaktujte nás | Jazyk: čeština English
dc.title | Case study of communication of the project Water for | en |
dc.contributor.author | Gartnerová, Eva | |
dc.relation.ispartof | 13th Annual International Bata Conference for Ph.D. Students and Young Researchers (DOKBAT) | |
dc.identifier.isbn | 978-80-7454-654-9 | |
dc.date.issued | 2017 | |
dc.citation.spage | 106 | |
dc.citation.epage | 112 | |
dc.event.title | 13th Annual International Bata Conference for Ph.D. Students and Young Researchers (DOKBAT) | |
dc.event.location | Zlín | |
utb.event.state-en | Czech Republic | |
utb.event.state-cs | Česká republika | |
dc.event.sdate | 2017-04-26 | |
dc.event.edate | 2017-04-27 | |
dc.type | conferenceObject | |
dc.language.iso | en | |
dc.publisher | Tomas Bata University in Zlín | |
dc.identifier.doi | 10.7441/dokbat.2017.11 | |
dc.relation.uri | http://dokbat.utb.cz/wp-content/uploads/DOKBAT2017.pdf | |
dc.subject | project management | en |
dc.subject | marketing communication | en |
dc.subject | PR | en |
dc.subject | water | en |
dc.subject | internal communication | en |
dc.description.abstract | This article is dedicated to the project Water for all and its ways of internal communication as well as marketing communication and PR. All the information is put to the case study of the project. The first chapter is an introduction to the topic and explain what the whole project is about, the second part describes the realization team and different functions of people involved in the project. The main and last part focuses on communication tools in the project. | en |
utb.faculty | Faculty of Multimedia Communications | |
dc.identifier.uri | http://hdl.handle.net/10563/1008697 | |
utb.identifier.rivid | RIV/70883521:28130/17:63516482!RIV18-MSM-28130___ | |
utb.identifier.obdid | 43876660 | |
utb.identifier.wok | 000466528800011 | |
utb.source | d-wok | |
dc.date.accessioned | 2019-08-07T11:46:08Z | |
dc.date.available | 2019-08-07T11:46:08Z | |
utb.contributor.internalauthor | Gartnerová, Eva | |
utb.fulltext.affiliation | Eva Gartnerová Faculty of multimedia communication, Tomas Bata University in Zlin Dolní 34, Prostějov, 79601 +420722507877 fkgartnerova@gmail.com | |
utb.fulltext.dates | - | |
utb.wos.affiliation | [Gartnerova, Eva] Tomas Bata Univ Zlin, Fac Multimedia Commun, Dolni 34, Prostejov 79601, Czech Republic | |
utb.fulltext.faculty | Faculty of Multimedia Communications |