LinkedIn and its impact on marketing strategy in business

Abstract

In a fast growing society and globalisation is enormous competition between small and medium businesses all over the world. The role of social media for all of them is huge and getting bigger every day. Social media plays very big part of life not just for human beings but also companies and their marketing. This article contains couple important information and research, which is part of article, is made in the period of end 2017 and beginning of 2018. (December 2017 February 2018). Especially structured interview method were used to acknowledge opinion of companies owners and employees about impact of social media activities, business environment along with a questionnaire to examine social media as "daily bread" for many companies. Data of study were gathered by using few questionnaires with of course different type of questions. A descriptive analysis just showed that usage of social media is important for image of company, relationship with customers or even brand. Recommendations are easy to put forward visible social media and use it more visible for business and entrepreneurs as well. Objectives and goals of the selected research are to show small companies and entrepreneurs how to react on social media. What to do for making profit of social media and how to understand, interact and handle LinkedIn as is platform for hiring people for business.