The cooperation of marketers and graphic designers

Abstract

The contribution The cooperation of marketers and graphic designers is dealing with the different point of view of participants in the creation process of corporate design. The aim is to analyse the process and to research conflicts between marketing specialists and graphic designers appearing during their cooperation. According to findings of the research, the model of process of visual style creation is defined. Based on practical experience, the difference between the ideal model and the real situation is set here. The emphasis is to put on conflicts appearing during the process. The recommendations for both groups are set to prevent or solve these problems.