Challenges of digital knowledge sharing in the cultural and creative industries

Abstract

Current advancement of the digital economy underlines the necessity of the cultural and creative industries (CCI) to innovate and adopt, in order to enhance their competitiveness and sustainability. Digitalisation enables novelty approaches towards their new business models and organisations of work. Nevertheless, existing research is skewed towards the innovation and collaboration within the CCI, treated largely as an end in itself. We argue that this denotes only a partial explanation of the CCI and their role in knowledge sharing. Thus the paper addressed the research question of regarding knowledge sharing digitalisation, and what outcomes does digitalisation of the CCI in the Czech Republic unveil. Methods comprise of Kruskal Wallis and Dunn's multiple comparisons test to provide insight into differences in digitalisation of the knowledge sharing in various branches of the CCI. The analysis revealed positive outcomes of digitalisation on rapid knowledge sharing and knowledge preservation for newcomers. On contrary, certain negative outcomes concerning the risk of knowledge leakage in the creative economy were identified. Further research activities are proposed to be directed towards an international comparison of knowledge sharing digitalisation, in order to reveal differences in cultural settings and socioeconomic backgrounds that might affect processes of digitalisation. © 2020 Academic Conferences Limited. All rights reserved.