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The influence of internet marketing on consumer buying behaviour (Georgia's example)

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dc.title The influence of internet marketing on consumer buying behaviour (Georgia's example) en
dc.contributor.author Zarnadze, Giorgi
dc.relation.ispartof 15th Annual International Bata Conference for Ph.D. Students and Young Researchers (DOKBAT)
dc.identifier.isbn 978-80-7454-980-9
dc.date.issued 2019
dc.citation.spage 1088
dc.citation.epage 1093
dc.event.title 15th Annual International Bata Conference for Ph.D. Students and Young Researchers (DOKBAT)
dc.event.location Zlín
utb.event.state-en Czech Republic
utb.event.state-cs Česká republika
dc.event.sdate 2019-11-07
dc.event.edate 2019-11-07
dc.type conferenceObject
dc.language.iso en
dc.publisher Tomas Bata Univ Zlin
dc.identifier.doi 10.7441/dokbat.2019.108
dc.relation.uri https://digilib.k.utb.cz/handle/10563/45972
dc.subject internet marketing en
dc.subject marketing research en
dc.subject online consumer behaviour en
dc.subject Georgia's market en
dc.description.abstract The paper shows that the increase of internet users is characterized in high rates in the world and in Georgia as well and it leads the changes in consumer buying behaviour. I have made a research to study how buying behaviour is connected to internet marketing. In the research, it is identified the main tendencies of getting involved in the internet space. It is studied how internet advertising can impacts the buying behaviour. What factors make consumers change their attitude and move from shops to online tools? Also, the research focuses on the connection between buying frequencies and consumer behaviour. In the paper, it is evaluated the level of internet marketing development in Georgia. There are some recommendations for companies on how to improve the internet marketing level and there are some advantages shown after following these recommendations. Finally, the results show the correlation between internet marketing and consumer behaviour. en
utb.faculty Faculty of Management and Economics
dc.identifier.uri http://hdl.handle.net/10563/1010581
utb.identifier.rivid RIV/70883521:28120/19:63523794!RIV20-MSM-28120___
utb.identifier.obdid 43880719
utb.identifier.wok 000692876300107
utb.source C-wok
dc.date.accessioned 2021-10-08T21:13:49Z
dc.date.available 2021-10-08T21:13:49Z
utb.contributor.internalauthor Zarnadze, Giorgi
utb.fulltext.affiliation Giorgi Zarnadze Tomas Bata University in Zlín, Faculty of Management and Economics Mostní 5139, 760 01 Zlín, Czech Republic E-mail: zarnadze@utb.cz ORCID: 0000-0003-1664-1278
utb.fulltext.dates -
utb.fulltext.sponsorship -
utb.wos.affiliation [Zarnadze, Giorgi] Tomas Bata Univ Zlin, Fac Management & Econ, Mostni 5139, Zlin 76001, Czech Republic
utb.fulltext.projects -
utb.fulltext.faculty Faculty of Management and Economics
utb.identifier.jel -
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