The influence of internet marketing on consumer buying behaviour (Georgia's example)

Abstract

The paper shows that the increase of internet users is characterized in high rates in the world and in Georgia as well and it leads the changes in consumer buying behaviour. I have made a research to study how buying behaviour is connected to internet marketing. In the research, it is identified the main tendencies of getting involved in the internet space. It is studied how internet advertising can impacts the buying behaviour. What factors make consumers change their attitude and move from shops to online tools? Also, the research focuses on the connection between buying frequencies and consumer behaviour. In the paper, it is evaluated the level of internet marketing development in Georgia. There are some recommendations for companies on how to improve the internet marketing level and there are some advantages shown after following these recommendations. Finally, the results show the correlation between internet marketing and consumer behaviour.